JAKARTA - Model VW ID.4 CROZZ is the result of a collaboration between FAW Group and Volkswagen. To make it more affordable, this electric crossover has decreased prices.
Initially, VW ID.4 CROZZ was sold at a price of 193,900 yuan or around Rp405.5 million. However, FAW-Volkswagen decided to reduce the price to 145,900 yuan, or around Rp305.1 million, as reported by Carnewschina, Monday, September 4.
This action is not the first time VW has taken in China for its models. Previously, a similar strategy had been applied to the ID.3 model.
Volkswagen clarified that the discount for ID.4 only applies to 3,000 specific eligible units. However, it is likely that the number of units that get discounts will be expanded, given that ID.3 previously experienced a price drop from 7,000 units to 17,000 units sold.
It should be noted that Volkswagen operates in the Chinese market through two partnerships, namely SAIC-VW and FAW-VW. Volkswagen owns 50 percent of the shares in these two partnerships.
FAW-VW offers two types ID.4 and ID.6 for the Chinese market, namely ID.4 CROZZ, ID.6 CROZZ, ID.4X, and ID.6X. The price reductions imposed this time relate to the ID.4 CROZZ FAW-SAIC. The ID.4 model of both partnerships has a configuration similar to the comparable price.
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VW ID.4 was present on the Chinese market two years ago. This car was built on the MEB platform and is equipped with advanced features such as IPA Parking Assistance, DOWN door opening warning, Emergency Assistance System, AR-HUD, and Internet of Vehicle.
This crossover is offered in two driving variants, namely rear wheel drive and all-wheel drive. The rear wheel drive is equipped with a synchronous magnetic permanent electric motor that produces up to 201 dk of power and 310 Nm of torque.
Meanwhile, four-wheel drive comes with a double electric motor located at the front and back, providing combined power of up to 308 dk and 460 Nm torque.
In addition, VW ID.4 CROZZ offers several battery capacity options that allow driving ranges of 425 km to 600 km, according to CLTC calculations.
Although this significant price drop could stimulate sales in China, some are concerned. Based on the VW cost analysis, it shows that this aggressive price drop has the potential to cause losses to automakers. This kind of situation could have an impact on Volkswagen's profit and its partners in China.
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