JAKARTA - The paradigm of women in looking at skin health has now changed a lot. Instead of choosing complicated procedures, public awareness is now beginning to shift towards more essential, personal, and easy to apply treatments in daily routines to maintain skin quality.
These lifestyle changes have triggered the adoption of cutting-edge technology that has been synonymous with intensive care in beauty clinics. Plant exosome-based innovations extracted from the centella asiatica plant are now beginning to be integrated into daily rituals so that people can experience advanced skin care experiences independently without having to leave the house.
Chief of Sales & Marketing Officer Elara Skin Indonesia, Rebecca Kezia, said that this shift requires the local beauty industry to present formulas that are more inclusive and close to the real needs of today's society. According to him, the essence of taking care of yourself is no longer about changing appearance, but maintaining the natural character of the skin.
"Carrying the philosophy of the essence of beauty, we believe that beauty is not about changing yourself into a different persona, but about taking care of the natural character of the skin with a more personal and relevant approach to the needs of today's modern women," said Rebecca at the launch of Elara Skin Indonesia in Jakarta recently.
Rebecca assessed that the integration of exosome technology into this home ritual is the answer to the needs of consumers who want optimal results but are still practical.
"By bringing skincare innovations based on exosome technology to the home, we give Indonesian women the opportunity to experience beauty care more easily from home and easily applied in everyday life, so that they can radiate natural beauty effortlessly," he added.
Interestingly, this trend change also changes the public's perspective on anti-aging treatments. Protection of facial elasticity is no longer positioned as a need for a certain age group, but rather a part of a preventive effort that begins at a younger age through formulas that are light and gentle on the skin.
To strengthen the campaign's message on self-acceptance, public figures such as Angie Marcheria and Jennifer Bachdim were also engaged as representations of modern women who are confident and comfortable with their skin condition as it is. The presence of both of them emphasizes the value that high-quality skin care does not have to feel intimidating or excessive.
Through a more personal approach, the public is now presented with a variety of daily product options ranging from facial cleansers, fresheners, serums, moisturizers, to sunscreens designed to address four main focuses, namely premature aging, skin soothing, hydration, and facial brightening.
"We hope to bring a skincare option that is closer to the needs of Indonesian women today, where skin care does not have to feel complicated or excessive." concluded Rebecca.
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