JAKARTA - Entering the holiday season, a creative play event is being held again to hone the skills of the little ones. One of them, the LEGO Play Champion Competition 2025, is a creative play competition for elementary school children that encourages the development of skills that are important for children such as resilience, creativity, and problem solving by playing using LEGO bricks.
"This competition has been held at 10 selected schools and online submission since November 8 to December 6, 2025 in the Jabodetabek and Bandung areas. LEGO Indonesia has selected two best participants from 10 schools in Jabodetabek, from a total of 1,230 participants, and selected the 21 best participants from online submission from a total of 1,230 participants, and selected the 21 best participants from online submission from a total of more than 100 online submissions via Instagram.
Participants were divided into three categories, namely Category A (class 1-2 SD), Category B (class 3-4 SD), and Category C (class 5-6 SD), which ultimately selected 66 finalists of the LEGO Play Champion Indonesia 2025 who competed in the Grand Final of the LEGO PlayChampion Competition at the LEGO Certified Store Senayan City, Jakarta, on Saturday, December 13, 2025.
The first is the fact that the United States has been the most important source of foreign direct investment in the region for decades. 第一，几十年来，美国一直是该地区最重要的外国直接投资来源。
"The evaluation of the process at the Grand Final at the LEGO Certified Store Senayan City is based on several criteria, namely exploration, imagination, creativity, originality of ideas, problem-solving skills, and children's ability to convey stories, ideas and meanings behind the work of LEGO bricks built.
"We are very happy with the enthusiasm of children, parents and also schools from participants who have just held the first time. With this activity we want to invite Indonesian children to play and be great in developing skills such as creativity, problem solving and also toughness. Because we believe these three skills can be a strong foundation for the development of children's character that can be useful for their growth and future," said Yulia Suraatmadja, Senior Brand Manager and Site Lead Indonesia Marketing at The LEGO Group Indonesia.
"LEGO Indonesia thanks and appreciates all schools and online submission participants who have participated in the LEGO Play Champion Competition 2025 event. LEGO Indonesia hopes to continue to present initiatives that encourage Indonesian children to play and be great so that they grow into creative and resilient generations.
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