Preloved Trends Rise Leaves, Sustainable Fashion Is Increasingly Attracted By The Modern Generation

IRRESISTIBLE BAZAAR Founder, Marisa Tumbuan is a story about sustainable fashion that is increasingly popular. (Adelia/VOI)

JAKARTA In recent years, the fashion preloved trend has increasingly found a place in the hearts of style lovers, not only because of its friendlier price in the pockets, but also because of the sustainability and exclusivity values offered.

One of the events that continues to be a reference for fashion Enthusiasts in Indonesia is IRSISTIBLE BAZAAR.

This agenda reaffirms its position as The Original & Most Trusted Luxury Preloved Bazaar in Indonesia. Consistency in product curation, tenant credibility, and premium shopping experience are the main factors that make this event continue to be a reference in the midst of the increasing number of similar bazaars.

Founder of IRRESISTIBLE BAZAAR, Marisa Tumbuan conveyed her vision and strategic direction for 2026. This vision emphasizes the consistency of event differentiation and expansion plans to premium locations in Jakarta, in order to bring events closer to activities and places where buyers live loyally.

This step is intended to provide an increasingly curated, comfortable, and valuable shopping experience for all visitors.

This Bazar announced plans to expand its reach to premium locations in Central, South and West Jakarta, such as Puri Indah Mall and Agora, as well as outside Jakarta. The expansion will also include high-traffic lifestyle centers that are in line with luxury and fashion characters.

The selection of areas is carried out taking into account transaction security, the convenience of visitors, and the potential for higher sales growth.

"This expansion is not just an expansion of the location, but a strategy to provide a more exclusive, safe, and relevant shopping experience for premium class buyers," said Marisa Tumbuan at Lippo Mal Nusantara, Jakarta on Thursday, November 27, 2025.

This event emphasizes four aspects of the main force.

1. Strict & Trusted Goods Curation

Each product goes through a rigorous quality and authentication verification process.

2. Tenant Selection Based Track Record

The choice of tenants takes into account the reputation and long-term performance, not just the ability to sell.

3. Premium Event Experience

Layouts, ambience, security systems, and hospitality are designed according to luxury retail standards.

4. Data-Driven Event Management

Utilization of the buyer's preference data and transaction patterns to improve the quality of curation and tenant performance.

In an effort to strengthen loyalty, IRRESISTIBLE BAZAAR presents an exclusive Program Reward that only applies at events.

"Business here is not only about finding quality goods, but also getting the value and exclusive experience we provide as appreciation to our community," said Marisa Tumbuan.

Not only shopping, this agenda also continues to build a fashion lovers community and preloved Enthusiasts by presenting gathering spaces, interacting, and sharing inspirations around fashion preloved.

This commitment is also realized through the giving back to society initiative, in the form of appreciation to loyal buyers through the IRS Reward Program, providing added value and benefits as a form of gratitude for the continuous support of loyal visitors.

Through consistent standards of curation and clear value, this event hopes that more buyers can choose the bazaar more intelligently, taking into account the quality, credibility and experience of valuable spending.