JAKARTA - Caring for hair and scalp does not have to be complicated. According to Celebrity Hairstylist as well as Certified Trichologist, Rey Nathanael, the key to healthy hair is actually simple, namely consistency and the right product.

Rey emphasizes the shampooing of drugs or meditation, but a tool to maintain the health of the scalp. Our scalp is exposed to pollution and bacteria every day. Therefore, it is important to use non-sensitive products, be free of SLS, not irritated, and safe to use from the age of 3 years and over.

"Products can be used twice a day or as needed. The important thing is to be consistent. Head skin remains clean without making dry. Problems such as ketombe are reduced and hair remains healthy despite experiencing styling, bleaching, or coloring," Rey said, when met in the Kebayoran Baru area, South Jakarta on Tuesday, November 11, 2025.

Keramas Tips According To Rey

- Keramas can be more effective twice. The first is to clean up excess oil, the second is for maintenance.

- If only once a day is enough, as long as it doesn't last up to two days, then wash it.

- Use a conditioner or mask evenly, let stand 1030 seconds to absorb, then rinse.

- The ideal shampoo frequency is 2'3 days, depending on the skin's needs.

Rey also explained the difference between SLS (sodium lauryl sulfate) and non-SLS products. SLS sampo quickly removes oil, but has the potential to irritate sensitive skin. Non-SLS products maintain the balance of hair natural oil without making it dry.

In tropical countries such as Indonesia, hair care faces challenges. Hot and moist weather makes the scalp oily faster. Meanwhile, pollution and dust can worsen the condition of limp hair.

Based on theJakPat survey (3,041 respondents):

- 40% have oily scalp.

- 30% have oily hair.

- This problem triggers an increase in the search for anti-lept' products, lightweight shampooo, and scalp-soothing treatment on platforms like Sociolla.

To answer this issue, Rey Nathanael created Wednesday, a series of hair care products with the concept of Skincare-Infused Scalp & Hair Expert.

This concept emphasizes treatments ranging from the skin of the head, combining science and quality ingredients in the style of skincare, and products cleaning hair without reducing natural moisture, maintaining soft hair stems, and providing natural volume.

Trial results:

- Of the 250 members of the Woshfam community, 92% feel the shampoo is preventing limp hair in the hot and moist weather.

- 92% assessed that conditioners keep hair in volume and light.

The iniclean-formulated product is silicon-free, but remains effective for the needs of Indonesian tropical hair.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)

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