Take Note Of The Date, World Of Barbie Presents An Interactive Experience To Barbie Doll World In Jakarta

GOLDLive Indonesia with public figure Naura Ayu in a press conference World of Barbie: Dreams Made Here (ANTARA)

JAKARTA - Indonesia will be the first country to host the first 'World of Barbie: Dreams Made Here' in Asia. GOLDLive Indonesia and GandemPro, in collaboration with Immersive Events & Content, provide an interactive experience in the world of Barbie dolls.

After successfully holding it in Toronto, Canada and California and Texas, the United States, it took place from July to September 2025 and was held at Agora Mall, Central Jakarta.

"Barbie has always been a symbol for those who dare to dream and achieve things that seem impossible. The world of Barbie brings that spirit to life, allowing visitors to experience firsthand things that were previously only in their imaginations," said GOLDLive Indonesia representative Faqih Mulyawan in a press statement received on Wednesday.

With an area of 25,000 square feet (2,300 m2), this attraction provides a unique opportunity for fans of all ages to be able to explore real-sized BarbiewastaHouseTM, try various Barbie professions displayed in a number of interactive rooms, to sit behind the original Barbie Dream Campervan wheel.

At the World of Barbie, visitors can find a side of scientists in themselves at the Barbie Laboratory or try their abilities as journalists on the The Barbie Show program set. Other interactive zones, including Barbie DreamHouse, Dream Campervan, Sound Studio, and Barbie Interstellar Rocket, are designed not only for entertainment, but also for inspiring unlimited potential.

In addition to providing an interactive experience, the World of Barbie also features an inspiring history of Barbie. Visitors can visit the World of Barbie Doll Gallery, where Barbie fans from various generations can see their favorite collections of dolls, vehicles and Dreamhouses, as well as reminisce about more than six decades of excitement.

At the Barbie Build It Experience, fans can also choose and customize their own doll's wardrobe. With various exciting activities, the World of Barbie promises an unforgettable experience for everyone, from children to adults growing up with Barbie.

SVP & Managing Director Mattel Asia Pacific Paul Faulkner said that 'World of Barbie: Dreams Made Here' is an unforgettable moment for Indonesia.

"This event presents a message of empowerment from the Barbie brand, inspiring fans in Indonesia of all ages to imagine, explore, and embrace their unlimited potential. This is a unique opportunity for Barbie fans to enter their world and realize that they can become and do anything," he said.

Meanwhile, public figure Naura Ayu said this exhibition is an imaginary space that everyone can enjoy not only for children but all those who grow up playing with Barbie.

World of Barbie tickets are available in two categories, namely VIP and Regular. VIP tickets offer exclusive access as well as special merchandise from Mattel and promoters, while Regular tickets provide full access to all exhibition installations. Ticket prices vary depending on weekdays or weekends.