JAKARTA - The lifestyle of the people of South Korea continues to have a strong influence on global fashion trends, including in the world of jewelry. Not only through K-Pop and drama, Korean design elements are now entering accessories, with appearances that tend to be minimalist, light, and elegant.
Korean jewelry models often highlight simple shapes such as bubbles, curvature lines, to geometrical designs that gently represent feminine impressions without having to overdo it.
This trend has begun to be adopted by many designers and jewelry houses in Indonesia who want to reach the younger generation of Korean cultural lovers.
"The presence of this latest collection is inspired by the Korean Style with a collection of diamond jewelry and 18K gold which comes with a lean, minimalist, and modern design with a touch of H VS diamonds so that the price remains affordable," said Jelita Setia, General Manager of The Palace Jeweler in a press statement from Areumi Collections to VOI.
Areumi Collections is taken from the word Areum which means beauty or beautiful appearance in general in Korean. Her jewelry collection has the theme Korean looks consisting of various items such as rings, bracelets,LAMPs, and earrings.
This collection takes advantage of designs inspired by the casual appearance of simple Korean, stylish, and suitable clothing from morning to night. This jewelry is designed to be combined with various types of clothing, ranging from everyday clothes, semi-formal outfits, to a transitional style for the night.
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This also reflects the preferences of today's youth who want multifunctional accessories but still stylish.
Behind the jewelry collection, producers emphasize the importance of balance between modern design and price affordability. Although designed with quality materials such as 18 carat gold and certified diamond stones, jewelry collections are still positioned to be accessible to a wider market, especially the younger generation who are actively following global trends but remain aware of the budget.
Overall, the trend of Korean-style jewelry in Indonesia not only reflects the influence of popular culture, but also shows how local industries can innovate and respond to market needs.
In the future, similar adaptations will most likely continue to develop, making Korean style the main inspiration in many collections of fashion and jewelry in the country.
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