JAKARTA - The SPOTLIGHT Indonesia 2024 event officially closed on Sunday, December 15, 2024. The event, which was held by the Indonesia Fashion Chamber (IFC) in collaboration with Gemalindo Kreasi Indonesia, has succeeded in having a tremendous impact on the Indonesian fashion industry.

SPOTLIGHT Indonesia 2024 carries the theme Cultural Fusion. This event will take place at the Assembly Hall, the Jakarta Convention Center (JCC) from 12 to 15 December 2024.

The success of this event further strengthens Indonesia's economy, especially from the fashion sector. Through this event, more and more Indonesian local brands are increasingly recognized by the public.

Chef Director of Gemalindo Kreasi Indonesia, Mahifin Sukamto said that thousands were present in five days of organizing the event. The value of product purchase transactions at SPOTLIGHT Indonesia 2024 is also fantastic, reaching billions of rupiah.

"We report that within five days of implementation, more than 6,700 visitors were present at SPOTLIGHT Indonesia. The transaction was Rp2,212 billion," he said during his remarks at the Closing Ceremony SPOTLIGHT Indonesia, Sunday, December 15, 2024.

"Alhamdulilla, the event that has been prepared has gone smoothly and successfully. We are grateful and grateful to the participants who attended, including local brands involved as many as 112 local fashion brands," he added.

At the closing ceremony, a stunning fashion show was also held from several participating brands. The brands display their beautiful clothing collections, most of which are seen wearing Indonesian cloth.

Director General of National Export Development (PEN) at the Ministry of Trade (Kemendag), Mardiana Listyowati, said that Indonesia's SPOTLIGHT event greatly helped local fashion developments. The ministry admits that it will continue to provide support and develop market access abroad.

"We at the ministry always try to support it. Especially related to fashion, we continue to expand market access with trade representatives who are at 46 overseas points. This collaboration is very important so that we create progress for fashion in Indonesia," concluded Mardiana Listyowati in her speech.


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