First Present In Indonesia, Famous Fashion Yescci Raises America's Retro Style For Gen Z

The fashion brand for Gen Z (Dinno / VOI)

JAKARTA - Generation Z or commonly called Gen Z is known to have its own style, especially in terms of appearance. This trend also shows great growth potential for the fashion industry in Indonesia.

No wonder now many local and international fashion brands are trying to attract the attention of various groups of consumers, such as Metrox, a well-known lifestyle retailer who has just brought the Japanese fashion brand to Gen Z in the country.

Yescci has a brave retro American aesthetic style and is expressive in opening its first outlet at Pakuwon Mall Bekasi. Its presence is also expected to meet the needs of Gen Z fashion which is looking for a different alternative from the mainstream trend.

Gen Z membentuk masa depan dunia fashion dengan keunitas dan kerentaran mereka. Dengan koleksi retro Amerika yang berani, kami menawarkan pengalaman belanja yang immersif dan berbeda dari yang lain. Kami yakin brand ini akan menjadi favorit di kalangan konsumen muda Indonesia, ujar Freddie Beh, COO Metrox, saat pembukaannya di Pakuwon Mall Bekasi pada 26 November 2024 lalu.

Gen Z's lifestyle and shopping behavior emphasizes bold self-expression, creativity, and fashion statements. Yescci comes with a philosophy of inclusiveness and accessibility, providing young consumers with the opportunity to explore their unique style.

This fashion brand first store has a dynamic space that combines fashion and lifestyle. This concept is designed to provide interactive experiences for young consumers, enable them to connect, experiment, and express their identities.

The fashion collection is quite diverse, ranging from clothes in the form of dresses, tank tops, outers, sweaters to hoodies. Then there are accessories such as scrubs, necklaces, earrings, hair flips and headbands.

Yescci's presence in Indonesia begins with the first collection inviting Gen Z to express himself with confidence and freedom. Not only stopped in Bekasi, Metrox plans to open five additional outlets in Jakarta and Bali by 2025.

As a brand that embraces the spirit of self-expression, Yescci is projected to become a new force in the Indonesian fashion industry, providing fresh alternatives for young consumers who are looking for more than just clothing but also space to present their identities.