JAKARTA - Local talented designers Maya Ratih and Temma Prasetio were also collaborated to increase the selling value of Palembang's Songket cloth, which is still a requirement for high cultural value.

Collaborating with PT Pupuk Indonesia (Persero), by empowering local MSMEs through the Indonesian Pupuk Employee Wives Association (PIKA-PI), Pupuk Indonesia conducts coaching to increase the exposure of fostered MSMEs on a national to international scale.

Palembang songket craftsmen who are members of the fostered MSMEs to produce a collection of charming Palembang songket wastra cloth at Jakarta Fashion Week (JFW) 2025 in the theme Weaving the Sriwidjaja Golden Benel.

Back to the Beginning with Kain Songket

The choice of songket cloth in this collection has a special meaning, reflecting the journey of back to the beginning or back to the beginning. Like Pupuk Sriwidjaja, the oldest fertilizer factory, songket cloth is also one of the oldest cultural heritages in Indonesia. This combination produces new wastra works that combine the beauty of local traditions with a stylish and trendy modern touch.

This collection features two new motifs: Steering the Captain of the Phoenix Ship and Bird. The Steering motif of the Ship's Nahkoda symbolizes control and determination in determining the direction of life, while the Phoenix Bird's motif reflects a cultural revival that remains relevant in the modern era. Both are symbols of a meaningful life journey.

Motives For Steering The Ship's Nahkoda

Steering the ship symbolizes control, vision, and determination to face various challenges in life. This motif symbolizes the strength of individuals to determine the direction of their lives. The captain in this motif shows that everyone can determine the direction of their own life, as well as the importance of balance in making decisions.

Palembang songket cloth collection (Doc. JFW 2025)

Phoenix Bird Motives

Like a Phoenix bird rising from ashes, this motif shows the toughness of the archipelago culture to be reborn with a new spirit in modern times. Phoenix birds also illustrate the importance of evolution to remain relevant and timeless.

Mix and Match with Earth Tone for the younger generation to reach

This collection prioritizes flexibility and adaptation by aligning traditional culture and modernization through earth tone color palettes that are popular among Generation Z and Alpha. This color choice adds to the fresh impression of songket cloth without eliminating the distinctive essence of Palembang culture, creating timeless effects.

Designed to be used daily, the songket cloth in this collection is easy to mix and match, making it an elegant choice for various activities, while maintaining a high cultural value, so it is expected to have high usage.

With a touch of luxury materials such as jacquard, velvet, taffeta and linen to give the impression of glamour, design in a collection of women combines to combine modern style inspiration and Indonesian cultural richness. As for the male collection, the choice of style boxy mode combined with sarongs is a fusion force between contemporary and traditional designs.


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