Jisoo BLACKPINK Becomes Ambassador Of Fashion Tommy Hilfiger

Jisoo BLACKPINK is the brand ambassador Tommy Hilfiger (WWD/Tommy Hilfiger)

JAKARTA - BLACKPINK's Jisoo is partnered with the new fashion brand Tommy Hilfiger. Jisoo's presence is considered to be able to provide a new feel in the 2024 fall advertising campaign.

Jisoo, who is an actress and a member of the Blackpink idol group, appeared in various Tommy Hilfiger advertising campaigns set in New York.

In one of the campaigns, Jisoo posed on an open bus (double decker) that passed through various iconic locations in New York City.

Jisoo appears to be wearing clothes that resemble the classic school uniform (preppie look) from Tommy Hilfiger's collection for the fall of 2024, including playcoats, striped cardiogan, and denim skirts. The campaign was photographed by Peter Ash and will be broadcast digitally.

"Mating a partnership with Tommy is a dream come true," said Jisoo, as quoted by Antara.

"I am very happy because by taking my own path, I have arrived in New York with the icon of this city, Mr. Tommy Hilfiger himself. Tommy's latest collection combines feminities with modern sensitivities that really suit my identity."

"Jisoo is an undeniable force in the K-pop world," said Tommy Hilfiger.

Tommy argues that Jisoo has strong confidence, calm, and presence, which makes her stand out and has her own unique, classy style.

"He is the ideal ambassador for our new collection of classic fashion collections, and I am very happy to welcome him to Tommy's family".

Jisoo started her career with K-pop group Blackpink before starting her career as a singer and actor. She attended the Hilfiger fashion show in the spring of 2025 during New York Fashion Week at Staten Island Ferry which is no longer operating, and will play a role in K-Drama 2025 Newtopia

Jisoo is popular in the fashion industry, playing the faces of brands such as Dyson, Alo Yoga, Self-Portrait, Dior Beauty, and Cartier.