Hidden Gem City Tourism Target, Visit Malaysia 2026 Campaign Gaet Commuter Line

Tourism Malaysia together with KAI and AMG (Tari/VOI)

JAKARTA - Tourism Malaysia is working with PT. Kereta Commuter Indonesia (KAI Commuter) to present the Visit Malaysia 2026 campaign massively. This campaign is displayed through 20 series of Commuter Line for six months to reach the Indonesian people.

In addition, the two also partnered with AMG to visualize the promotion of Malaysian tourism, which this time focuses on several cities and cultures that should be explored.

"Indonesia is one of Malaysia's most important partners in the tourism sector. We hope that millions of Indonesians can get to know more about the natural beauty, cultural richness, cuisine, and various interesting experiences offered by Malaysia. This initiative not only supports the Visit Malaysia 2026 campaign, but also strengthens the people-to-people relations that have long been the foundation of the relationship between the two countries," explained Farzamie Sarkawi as Charge d'Affaires of the Malaysian Embassy in the Republic of Indonesia.

Tourism Malaysia promotional materials will be present on the exterior and interior of 20 Commuter Line series operating on the Jabodetabek network, covering the areas of Jakarta, Bogor, Depok, Tangerang, and Bekasi, for six months, starting from July 2026.

If until now Malaysia is synonymous with Kuala Lumpur, this time Visit Malaysia 2026 promotes several tourist destinations to culinary and activities that can be tried during a visit to the neighboring country.

"That's why we provide a QR Code provided by Tourism Malaysia. Later, people who see, are interested, they can scan and they can get more information than the campaign that is being run," said Davy Makimian as CEO of AMG at BNI City Sudirman Station on Wednesday, July 29.

Siti Hajar as Deputy Director of Tourism Malaysia in Jakarta emphasized that they target 47 million global tourists to visit Malaysia. With the many Indonesians who often choose Malaysia as a holiday destination, they hope that people can now explore Malaysia more widely.

"The hope of this cooperation is that more Indonesians can explore Malaysia with hidden-hidden gems. Because if you see it on the train, we promote Kota Bharu. Now there are flights from Jakarta to Kota Bharu, from Jakarta to Kota Kinabalu, from Jakarta to Kuching, from Jakarta to Johor. So it's not just to Kuala Lumpur," added Siti Hajar.

Several promotions with airlines and tourism agencies are also prepared for Indonesian people who want to visit Malaysia. The trick is to simply scan the QR Code in the Commuter Line ad to access information about Visit Malaysia 2026 until August.