In the historic moment of Prabowo Subianto and Gibran Rakabuming's inauguration as President and Vice President of the Republic of Indonesia for the period 2024-2029, both of them appeared wearing traditional Ujung Serong clothing typical of Betawi.

The choice of traditional clothing adds to the distinctive nuances of Indonesian culture in state events that take place solemnly.

Lisa Fitria, a fashion observer from the Indonesia Fashion Chamber (IFC), revealed that the use of traditional clothing has a deep meaning.

"For the first time in history, the process of taking the oath of office of the President and Vice President is colored with traditional clothes. Of course this is a symbol of cultural care and the identity of the archipelago," as quoted by Antara.

According to Lisa, Ujung Serong traditional clothes are commonly used in formal events by the Betawi people, so the election in this inauguration feels relevant.

The selection of clothes is not only a respect for tradition, but also a cultural representation from Jakarta, the capital city where the inauguration takes place.

Lisa explained that Ujung Selong gave a formal and unique impression with a local touch, describing the authority and elegantness of the wearer.

"In the visual aspect, this traditional dress also has similarities to formal suits. Thus, this dress can convey messages of honor and authority, as well as display the richness of Indonesian culture," added Lisa.

In addition, Lisa also highlighted the historical value contained in the dress. During colonial times, Ujung Selong was imposed by important officials or community leaders such as demang. "This is a reminder that Batavia (Jakarta) was once the center of movement and a symbol of struggle against colonialism," he said.

The use of traditional clothing also reflects the continuity of government policies. This can be seen from the similarities between Prabowo-Gibran's appearance and President Joko Widodo, who at the moment of the State Speech on the 79th Independence Day of the Republic of Indonesia also wore Ujung Selong. "This indicates that there will be a continuation of the previous government program," said Lisa.

This sustainable image has been further emphasized since the series of campaigns and debates for the 2024 General Election, where Prabowo and Gibran consistently wore light blue shirts and khaki pants. This color implies the meaning of freedom, loyalty, and openness, in line with their commitment to continuing the strategic programs that are already running.

The sustainability message was also seen during the briefing of ministerial candidates some time ago. Prabowo and Gibran called the ministerial candidates with a typical dress code in the style of President Jokowi's 'white shirt' and black pants. "White shirt and black bottom have become icons of President Jokowi's style, and by wearing it, they seem to want to show continuity," explained Lisa.


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