Types Of Branding That You Must Know

Types of Branding (Vecstock-Freepik Image)

YOGYAKARTA - We are entering a digital era where everything is easy and versatile. So a branding is needed so that our products are known to many people. This time we will discuss the types of branding that exist in the world. Listen to the end, yes!

Although you offer products that are similar or even the same as other companies, there are still many ways that you stand out and gain customers with long-term loyalty.

The reason is, branding strategy is a method that helps you develop relationships with customers or helps them remember the products and services offered by your brand.

The meaning of branding itself is the process of creating a strong and positive perception of a company, its products or services in the minds of customers by combining elements such as logos, designs, mission statements, and consistent themes throughout marketing communication.

There are types of branding that you need to know to develop your business, namely the following.

I. Service Branding

Service branding is the key to producing strong branding and not changing for your business. Service branding helps customers associate your brand with quality services and build trust between your business and your customers.

By creating a strong service brand, you can distinguish your business from competitors and attract more customers. Some of the best examples of service branding involve creativity. Not only transparent and easy to approach, creativity can also attract a lot of attention to potential customers.

II. Product Branding

Product branding is a branding type by practicing the principles of branding strategies in a certain item or product. Product branding includes the hook of symbols, names, and designs with a product to create an identity that can be recognized for these items.

One example of successful product branding is Coca-Cola. This decode product has always been relevant for decades in the market which has so many alternatives with cheaper prices.

Coca-Cola has carried out several re-launching of new products or products, but the basic idea of their product brands is always the same. Their font style and unique logo have always remained unchanged for decades and have always been connected to society.

Coca-Cola ads are already connected to consumers around the world because they make sure that they are connected to a certain country culture and make relevant advertisements. The bottle model remains the same until now, which makes Coca-Cola connected to people in the long term.

III. Cultural Branding

Cultural branding is when a brand marketing strategy company aims to have certain relevance to its target audience through its attractive lifestyle to its market target lifestyle.

When they want to carry out cultural branding, the company will ask the marketing team to see the market's culture and lifestyle in order to adjust the products or services offered.

Great cultural branding efforts use a perfect combination of emotions, time, and character to identify and reflect ideologies that are closely related to the hearts of their customers.

Few companies are really successful in cultural branding efforts. Meanwhile, brands like Apple have succeeded in building their cultural branding with the concept of making technology simple, unique, and fashionable.

Apple works because its culture is built based on the idea that computers don't have to be complicated. This is the perfect method for attracting customers at a time of less choice of technology.

IV. Retail Branding

Retail branding is a strategy to make a strong assumption about your store in the minds of customers. Retail branding itself is a step that you take to generate positive feelings and encourage customers to see your business with certain methods in a planned manner.

In general, brands are an identity, which is the story you tell customers to connect with them. An example of retail branding is customer's experience with your products, advertising, retail stores, and even communication with sales has the same quality.

One of the brands that deserves to be imitated in retail branding is Apple. All Apple stores look the same globally. They have the same layout, infrastructure, and color.

V. Personal Branding

Personal branding is a process of creating identity for yourself, both personal and business. Your personal brand is the culmination of the experience, skills, and values that distinguish your brand from the competing brand.

To create an interesting personal brand, think about what your favorites or skills are, For example, you can start a blog about plants if you know good tips about how to care for and grow plants. After You choose your niche, determine what can help you guys be different from people or other businesses.

VI. Corporate Branding

Corporate branding is a strategy that contextualizes and promotes your company, not just introducing the products or services you offer. Corporate branding includes the brand You guys logo, values, brand voice, message, destination, offer, target audience, and market differentiation. There is also one goal of corporate branding, which is to make the company's reputation better and better known by the wider community.

In addition, you also need to know 'Tips Building Branding for Business Services'.

So after knowing the type of branding, see other interesting news on VOI.ID, it's time to revolutionize news!