JAKARTA - Kartini's birthday and Earth Day are commemorated on April 21 and April 22. The commemoration of women's emancipation continues to be encouraged to empower women.

Today, many women are MSME actors and help business actors engaged in environmentally friendly businesses to achieve more through the use of technology.

The role of MSMEs is very important in national economic development. At Tokopedia and TikTok Shop, for example, there are already more than 21 million sellers and almost 100% of local MSME players, including women who do MSMEs who have environmentally friendly businesses," explained Tokopedia's Senior Communications Lead, Antonia Adega in a virtual press conference, Friday, April 19.

Based on LPEM FEB UI 2020 Research, the number of female business actors in a number of areas has increased more than 2.5 times. In addition, during 2023 (the market) compared to 2020 (pandemic), Palembang, Tangerang, Surabaya, Makassar and Denpasar are some areas with the highest increase in the number of female business actors, with an average increase of more than 2.5 times.

Selama tahun 2023 (pascapandemi) dibandingkan tahun 2020 (pandemi), Tokopedia mencatat, Tangerang, Cirebon, Klaten, Manado dan Pangkal Pinang merupakan beberapa wilayah dengan kenaikan tertinggi jumlah perempuan pembeli, dengan rata-rata kenai lebih dari 22 kali lipat.

"This means that the involvement of women in the entrepreneurship sector, in this case through Tokopedia, is increasing from time to time," said Antonia.

To further encourage women's participation in the entrepreneurship sector, Tokopedia created a Digital Advanced Women's Class, a collaboration program with local governments that focuses on business digitization training and financial literacy of women who are MSME actors.

There is also a Digital Advanced Women's Module which is available for free at the Seller Tokopedia Education Center to educate women who do MSMEs to grow and develop. As well as Buy Special Local Kartini Day, where there is a special promo Hari Kartini which allows people to shop for fashion products to be more efficient because there is a special discount.

Most recently, the Tokopedia Hijau Movement encourages women to create and sell environmentally friendly products. This movement invites as many sellers to apply environmentally friendly principles to jointly build sustainable businesses and can contribute to society and the environment.

It is easier for people to find various environmentally friendly products that are drained from local business actors, such as Klandizie and Serenitree. People who shop can contribute directly to starting to reduce post-consuming waste because the goods sent to buyers will use more environmentally friendly packaging, such as paper wrap, cash paper, pineapple fiber and various alternative packaging.

As a result, environmentally friendly products are increasingly in demand by the public. At Tokopedia, Sungai Penuh (Jambi), Trenggalek (East Java) and Tanah Bumbu (South Kalimantan), there were a number of areas with the highest increase in transactions through Tokopedia Hijau during June 2023, with an average increase of more than 3.5 times.

On the other hand, bath soap, deodorant and tissue and cotton are some of the best-selling eco friendly products purchased by the public through Tokopedia Hijau during the second quarter of 2023.

Inspirational Women With Environmental Issues, Yani Suryani and Amanda, founded Klandiffie as a small business to sell preloved environmentally friendly goods in Tokopedia. In accordance with the meaning behind the name Clandiffie which means good will, this business applies the concept of sustainability and zero waste with body hygiene products such as brushes and combs from bamboo.

The Co-Founder of Klandizie, Amanda said, 'In producing products, Clandiffie always conducts comprehensive research so that the materials used are safe for customers and truly environmentally friendly. We try to reduce petroleum-based plastic both in products and packaging and the majority of materials used come from West Java. We also empower craftsmen from Bandung, Cimahi and Banten.'

Departing from sensitive skin problems, the founder of Serenitree has formulated effective organic soap since making and using self-organic soap, Sandra Djajisastra and her child's sensitive skin problems have never relapsed again. Finally, in 2021, Sandra began developing the brand Serenitree, and in January 2023 launched her first product, namely bath soap and body lotion.

I want to make it easier for more people who also have sensitive skin problems through the products we make. So, in producing products, we use natural ingredients, such as coconut oil, lemongrass extract, white turmeric, kelor and many more. Serenitree packaging does not use plastic seal and can be recycled to make it more environmentally friendly. Currently, Serenitree already has its own factory and empowers dozens of employees," said Owner of Serenitree, Sandra Djajasastra.

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