PARFI 56 Hopes That The Government Will Improve The Quality Of The Film Industry Ecosystem

Chairman of PARFI 56 Marcella Zalianty (ANTARA)

JAKARTA - The Association of Indonesian Film Artists (PARFI) 56 hopes for continuous support from the regulatory side of the government to be able to support the empowerment of human resources (HR) in the Indonesian film industry. The general chairman of PARFI 56 Marcella Zalianty invites the government not to get bored to collaborate to improve the quality of the Indonesian film industry ecosystem through support to constructive policies.

"Given the huge contribution of the film and creative industry to the national economy, we all hope that the government will not tire and continue to provide collaboration, cooperation, and support through constructive and effective policies that can indeed encourage the national film ecosystem," Marcella said at the 2024 National Film Day celebration held by PARFI 56 in Jakarta, Saturday.

Marcella said that throughout 2023 alone the Indonesian film industry showed significant growth with an audience of more than 54 million and Indonesian cinema recorded a market share of 61 percent.

According to him, this figure is something to be proud of considering that this number continues to increase from year to year after the difficult times of the pandemic must be faced by the industry.

One of the factors that contributed according to Marcella was in addition to cinemas which are still the main distribution route for domestic films, the presence of digital platforms as access to new distribution increases public interest in enjoying films made by the nation's children.

"When we look at these figures, we can see that the resilience of film work and also the audience is extraordinary. At first we were afraid that Indonesian films were difficult to launch ups, but this (number of viewers and market shares) proved people's resilience and love for domestically produced films can still be relied on or should be proud of," he said.

In terms of supportive government policies, Marcella said the government's efforts to support the film industry also contributed to improving the quality of the film industry.

One of them is such as taking the film off the Negative Investment List which provides the film industry with a greater investment from foreign capital owners.

For example, such as requiring foreign investors who produce in Indonesia to use local talents for both the crew and the main actors. Another example in terms of policies that PARFI 56 hopes can be given by the government for the growth of the film industry is in the form of tax incentives for film production.

According to him, with the presence of leniency in terms of taxes, these costs can later be allocated to support development from the research side to film promotions which of course can improve the quality of the work.

"Di kita itu masih kurang pengembangan story untuk film. Dalam produksi kami seringkali jadi kurang waktu untuk riset, lalu kurang budget juga untuk promosi. Jadi kalau insinasi pajak ini bisa didukung kembali pada ekosistem perfilman maka pertumbuhan SDM film dan kualitas produksinya diharapkan bisa lebih tinggi," kata Marcella dikutip dari ANTARA.

He hopes that similar steps can be accommodated by the government for the film industry so that later it can also increase the positive contribution of the industry to the Indonesian national economy.