A Number Of Brands Denying Han So Hee's Contact Ended Because Of Ryu Jun Yeol's Dating

Han So Hee (Instagram @9ato_ent)

JAKARTA - Han So Hee's contract with a number of brands was reportedly cut due to the news of her relationship with Ryu Jun Yeol. The news of their dating related to Hyeri put Han So Hee in the center of controversy.

It is known that Han So Hee's brand contract with the Chum Churum and Nonghyup Bank brands expires this year. However, the brand stated that the termination was in accordance with schedule and had nothing to do with anything else.

Brand soju Chum Churum stated that the contract with Han So Hee had expired in early March and they announced this through an official website. Their contract runs for one year and they are currently looking for their brand's new face.

Nonghyup Bank also terminated its contract with Han So Hee earlier this month. They have been working together for three years since 2021. Launching JoongAp Daily, this bank is looking for a new celebrity after Han So Hee.

A party from the advertising industry said that Han So Hee's relationship had no effect on the existing brand contract.

"Han So Hee is a model idolized in the industry even before her (disclosed) relationship, but she is still the same as she is now," they quoted Edaily as saying.

There have been several requests regarding Han So Hee, while several brands are renewing their contracts. Contracts that expire usually happened a few months ago, have been discussed," they continued.

On the other hand, the Hey Dealer brand, which specializes in used car sales, closed the video comment column starring Han So Hee.

This happened after Han So Hee revealed her relationship with Ryu Jun Yeol who allegedly recently ended her relationship with Hyeri after seven years. The drama begins after Hyeri wrote an Instagram Story and stops following Ryu Jun Yeol's Instagram account.

Han So Hee reacted and stated she did not grab someone's girlfriend. The next day he confirmed he was dating Ryu Jun Gyeol. He claims Jun Yeol and Hyeri's relationship has ended since the beginning of the year and they just dated earlier this year.

The agency Han So Hee and Ryu Jun Yeol also stated that they would sue the spreaders of unpleasant rumors and comments after news of their relationship was revealed.