10 Psychological Marketing Principles, Anything?

Illustration of marketing psychology (Unsplash)

YOGYAKARTA Did you know that in the world of business and marketing there is a lot of knowledge involved, one of which is human psychology. No wonder the sales team really pays attention to the psychology of marketing well.

Please note, marketing psychology generally combines psychology that examines human behavior with marketing activities. The merger was carried out with the aim of increasing marketing and sales.

Both employers and companies must pay attention to the principles of psychology because it will help them understand how humans can make decisions to buy a product.

Quoted from the Indeed website, there are several principles of marketing psychology that are commonly used, namely as follows.

The principle of reciprocity refers to people's tendency to return the favor for what others have done to them. In the world of marketing, this principle is realized with the ease of buying the company so that people are encouraged to touch and buy your products.

Priming refers to marketing by providing stimulus to market targets. For example, when you ask someone to dredge red fruit, the possibility that will appear is apples or tomatoes. In the context of sales, the company will provide sensory stimulus that will lead the public to purchase products.

This principle refers to a person's tendency given the first impression that then affects their decision to buy or not the products offered. For example, you display two prices on one shoe product, namely Rp. 100,000 and Rp. 150,000 but specifically today.

This method is used by grouping product information so that consumers can easily remember it. For example, you provide detailed information about shoes ranging from soles, shoe straps, and so on uniquely.

Random rewards or random prizes are also part of the principle of psychology that is done by offering random rewards to each transaction. For example, you provide a mysterious gift box for the purchase of your shoe products.

Everyone agrees to avoid harm. Customers certainly don't want to get a loss after they buy goods. To avoid this, companies will usually conduct marketing in the form of free subscriptions for 1 month. After completion, they have to pay to extend the benefits of the product.

The purpose of this principle is to create a person's positive impression of your product. Color is very effective in product marketing so that customers can make the decision to buy it immediately.

Fitts law is a prediction that tries to see human motion on a website or design to make certain decisions. For example, you place the BELI button on the website on the left because it considers the direction of mouse movement.

Feed or decoy effect effects illustrate how website visitors view price lists. For example, you provide additional items on product subscriptions that are similar to other subscription items that are less valuable so that consumers will turn away from these less valuable products.

This effect takes advantage of the ability of a person to remember what they read or hear, but not in a detailed and long explanation. For example, you offer a product with two short but important words about a product. Consumers who are easy to remember that information will be more easily interested in buying.

Those are some of the marketing psychology principles. Visit VOI.ID to get more interesting information.