Sensodyne Releases Study, This Is The Impact Of Sensitive Teeth On Dental And Emotional Health

Gigi illustration (Unsplash)

JAKARTA - In commemoration of World Dental and Oral Health Day in 2025, which this time coincides with the holy month of Ramadan, consumer health company Haleon through its dental health product brand, Sensodyne, continues to be committed to increasing awareness of the health of people's teeth and mouths. This is done by highlighting the impact of teeth sensitive to daily life and overall health.

Globally, it is known that one in three adults has sensitive dental problems. However, not a few still consider it a trivial issue or a natural part of aging. In fact, the problem of sensitive teeth can be the starting sign of the weakening of sixels and the openness of dental dentins. If not treated, then this condition could get worse.

Dhanica Mae Dumo-Tiu, General Manager of Haleon Indonesia, emphasized Haleon's dedication in increasing public dental health awareness.

Haleon believes that good dental health will have a positive impact on overall health. Sensitive teeth need to be handled more seriously, because this is not just a dental problem, but also affects the quality of life. Our mission is to ensure that the Indonesian people not only understand the importance of dental health, but also have access to the right solution so that they can live a comfortable and confident life," he said.

Recent studies conducted in early 2024 showed that 9 out of 10 sensitive dental sufferers experienced a significant decline in quality of life, with 93% of respondents agreeing that the condition of sensitive teeth reduces comfort when eating and drinking.

This study, which is the result of the collaboration between Haleon and the Faculty of Dental Medicine, University of Indonesia (FKG UI) and IQVIA, examined the impact of dental sensitivity on the Indonesian people and assessed the effectiveness of toothpaste specifically for teeth in encouraging dental health education and providing targeted solutions to increase public awareness to start dental treatment.

Dr. drg. Fatimah Maria Tadjoedin, Sp. Perio(K) an expert and academic from the Faculty of Dental Medicine, University of Indonesia, explained that this study shows that sensitive teeth are not only temporary discomfort, but also conditions that have a big influence on the quality of life.

"Many sufferers unknowingly choose to avoid certain foods, change their eating habits, or even withdraw from social activities, rather than dealing with the root of the problem," said doctor Fatimah.

He added, "It is important for everyone to realize that sensitive teeth can be managed with proper handling. Using special toothpaste, maintaining good dental and oral hygiene, as well as consulting dentists can bring major changes to dental health in the long term and our overall health."

In addition to the physical impact, the study also found that sensitive teeth have a deep psychological influence, including on emotional health and self-confidence in socializing. A total of 92% of respondents described dental sensitivity as annoying or annoying, while 86% felt anxious about pain while eating, making many of them avoid social events and live in discomfort.

The findings of this study are in line with the theme World Dental and Mouth Health Day 2025, namely A Happy Mouth is a Happy Mind, which emphasizes the importance of the relationship between dental and emotional health. World Dental and Oral Health Day is a global initiative that highlights how dental health has an impact on overall health, self-confidence, and comfort in carrying out daily activities. Especially in the month of Ramadan, eating habits such as frequent eating hot or cold drinks, sweet foods, and dishes that are sour at dawn and open are very potential to worsen the sensitivity of the teeth.

Consistent dental treatments and the use of special products can improve dental health and overall quality of life in the face of changes in diet during Ramadan. Sensodyne is committed to educating the public about the importance of managing dental sensitivity, encouraging better dental care habits, and advocate preventive measures.

Therefore, it is very important to recognize sensitive teeth as a condition that needs to be managed, not ignored. Maintaining good dental hygiene, including using special toothpaste that has been clinically proven, has an important role in reducing dental sensitivity. Experts also emphasize the importance of raising awareness through initiatives such as Dental Health Day and the World Mouth. By taking concrete steps to find solutions and not just adapting to discomfort, people can enjoy daily life comfortably and confidently without sensitive dental disorders.

Dhanica Mae Dumo-Tiu added, We always prioritize what consumers want to deliver the best quality solutions, so they can manage dental health better. From this study, it was found that 98% of users felt their sensitive dental problems were getting better after using sensitive toothpaste. In addition, 9 out of 10 consumers also believe that Sensodyne provides better sensitive dental protection*. This level of trust further strengthens our commitment to providing clinically tested solutions to help the community enjoy moments in life without restrictions.

World Dental and Oral Health Day 2025 describes the close relationship between dental health and overall physical health. By bringing the same spirit, Sensodyne continues to play a role in helping Indonesians achieve a more comfortable and happy life without obstacles due to dental sensitivity. Sensitive teeth should not be an obstacle in enjoying life and, with proper care, comfort will be found. Sensodyne continues to be committed to ensuring that no one has to sacrifice their self-confidence, comfort, or quality of life because of sensitive teeth. In the end, everyone without exception has the right to feel the true meaning of A Happy Mouth is a Happy Mind.