Pursuing 56 Million Passengers, KAI Presents Jumbo Livery Animation

The KAI press conference presents an exterior livery or design from the character of the animated film Jumbo (Photo: Mery Handayani/VOI)

JAKARTA - PT Kereta Api Indonesia (Persero) or KAI targets to be able to serve as many as 56 million long-distance train passengers this year. Various strategies are being carried out to increase the number of users, one of which is presenting livery or exterior designs from the character of the Jabbo animated film into the train service.

This jumbo animation livery is present in the Argo Dwipangga (Solo-Gambir pp) and Argo Bromo Anggrek (Surabaya-Gambir pp) series of trains. This livery is a collaboration between KAI and the Ministry of Creative Economy and the production house of Visinema.

KAI Commercial Director Hadith Surya Palapa said this year the company is targeting to serve 56 million users for Long-distance Trains. By the end of June, the target figure has reached 50 percent.

"We planned for 56 million passengers for long-distance trains this year. Alhamdulillah, until the end, so yesterday 50 percent of it had been achieved," Hadith said at the Livery Jumbo launch event at Argo Dwipangga train at Gambir Station, Jakarta, Friday, July 11.

In addition to long-distance train services, Hadith said KAI also targets 570 million passengers throughout the year including KRL services.

"With KRL, it can be 500, almost 570 million passengers. Because one day of KRL can be one million passengers," he said.

Hadis said that to add to the travel experience as well as expand the KAI market segmentation which reaches young families and child passengers who are now increasingly being considered in service development, KAI presents livery for the character of an animated film Jumbo.

Apart from being on the train, continued Hadith, the jumbo-themed activation was also present at various large stations. At Yogyakarta Station, customers are greeted by giant Jumbo character balloons as high as more than 4 meters from 15 June to 15 July 2025. Meanwhile, at Gambir, Solo Balapan, and Pasar Turi stations, there are interactive Jumbo-themed interactive booth photos. child-friendly.

"KAI is also holding a station stamp program, where children can collect Jumbo-themed stamps as part of their travel memories," said Hadith.

During the first semester of 2025, KAI served 27,463,555 long-distance and local train customers, growing 7 percent from the same period the previous year. The high occupancy during school holidays also reflects the enthusiasm of the community in making trains the main choice for traveling with family.

Railways are now not only present as a reliable mode of mass transportation, but also as part of a modern lifestyle for Indonesians. Collaboration like this opens new spaces for innovation, engagement, and the sustainability of the national creative industry," concluded Hadith.