The Samyang Buldak Spices The Campus Event To Strengthen Relations With Consumers

Photo: Special

JAKARTA - Samyang Foods Indonesia successfully held the 'Samyang Buldak Spices the Campus' event at Trisakti University, Jakarta.

The event was attended by approximately 1,000 visitors and presented various programs that allowed visitors to feel various aspects of Korean culture or K-Culture.

The 'Samyang Buldak Spices the Campus' event was held as part of Samyang's efforts to expand the influence of its brand in the Indonesian market and strengthen relations with young consumers.

Focusing on its superior product, the Samyang Buldak Carbonara, this event highlighted the identity of the brand by decorating the entire location with a distinctive pink color.

Various interactive programs have also been prepared for visitors and Trisakti University students, providing a unique experience for them.

The event started at Trisakti University Plaza, where around 1,000 visitors enjoyed various interesting activities.

One of the main highlights is the corner of 'Buldak Sampling', where participants had the opportunity to directly taste the deliciousness of Samyang Buldak Carbonara which was appetizing.

In addition, this event also features lucky draw, DJ K-pop performance by 'Friday Noraebang', traditional Korean mini games (such as Djakji and Gonggi), as well as photo booths that provide exciting and immersive experiences for visitors.

The excitement continues at Trisakti University Auditorium D, where the winner of the special Samyang Buldak Carbonara Challenge award is announced.

Participants from all over Indonesia displayed their culinary skills by preparing a Carbonara Buldak Risotto, which was inspired by JAKE's signature recipe from the group ENHYPEN.

The winners of the special award received direct congratulations from ENHYPEN JAKE and shared memorable moments together at the award ceremony.

In addition, ENHYPEN JAKE also distributed Samyang Buldak Carbonara to 100 participants, making the session of tasting simple food an unforgettable experience.

The event closed with a magnificent celebration that combines elements of music, food and culture.

Samyang Foods Indonesia CEO Eunsan Jeong was also present in person to congratulate the winners and participants.

Through collaboration like this, he hopes that Samyang products will continue to be loved in Indonesia, and can further strengthen relations with consumers.

Since launching Samyang Buldak in Indonesia in 2016 and introducing the Samyang Buldak Carbonara variant in 2019, Samyang Foods Indonesia has achieved tremendous growth, with total sales reaching 35 million units of the Samyang Buldak Carbonara variant to date.

This product is very popular among local consumers thanks to its chewy texture and perfect balance between spicy and creamy flavors.

In particular, the Samyang Buldak Carbonara is very popular with Indonesian consumers who prefer the spicy taste of softness and creamy compared to the Samyang Buldak Original variant.

In the future, Samyang Foods Indonesia plans to continue to expand its presence in local markets through various marketing initiatives.

The company aims to increase consumer engagement by creating interesting content, holding large-scale food tasting events, and organizing 'Samyang Brand Day'.

With this strategy, Samyang Foods Indonesia hopes to become the most trusted Korean food brand in Indonesia.