ShopeeFood Supports MSME Digital Skills, Provides Technology Training For Wife Of Driver Partner With Kemenekraf

Photo: Doc. ShopeeFood

JAKARTA - ShopeeFood supports the Emak-Emak Matic (Memak-Melek Teknologi) program initiated by the Indonesian Ministry of Creative Economy by providing digital skills training for thousands of mothers in 11 cities in Indonesia.

In the Emak-Emak Matic program launched in Malang, East Java, around 300 mothers participated in digital training. On this occasion, the wives of Shopeefood driver partners who live in Malang City and its surroundings also joined in digital training with a special curriculum from the Shopee Class Online MSME Campus which aims to open up economic opportunities for participants.

Matic Mothers' Program is presented to improve digital skills from mothers so that they can be competitive by becoming online sellers, food and beverage entrepreneurs, to creators/afficiators with Shopee. Shopee Indonesia's Head of Government Relations, Balques Manisang explained that collaboration with the Ministry of Creative Economy is one of Shopee's contributions in supporting the improvement of community digital skills.

"Strengthening digital skills for people in Indonesia, especially housewives, can have a positive impact on the wheels of the national economy. We hope that the Matic Mothers' program, which is supported by a curriculum from the Shopee Online Class MSME Campus, will be a good start for participants to be able to take advantage of the growing digital economy, both as a seller at Shopee, Merchant at ShopeeFood, and Shopee Affiliate," said Balques, in his statement, Monday, February 17.

ShopeeFood's Digital Business Transformation And 'Online Class' Launch

Coinciding with the launch of the Emak-Emak Matic program today, the owner of one of ShopeeFood's leading merchants in Malang, namely Kebab Bosman, participated in the event by sharing his success story in doing business with ShopeeFood in a workshop session. The owner of the culinary business, which was developed starting in 2019, said that the digital transformation carried out with ShopeeFood had a positive impact on his business development.

"In addition to continuing to present new menus that can attract buyers, we also make it easier for them to be able to buy anytime and from anywhere. Therefore, we continue to improve services, one of which is joining ShopeeFood, the delivery service process becomes easier. In addition, with the various features and promos offered to merchants, such as Flash Sale, Crossing and Free Shipping Prices, we hope to continue to provide the best price offers for Kebab Bosman buyers," said Deby Rahmita M., Owner of Kebab Bosman.

According to Deby, ShopeeFood's involvement in its business development contributed greatly to maximizing sales strategies with various promotions and innovations offered and available at ShopeeFood. We are proud and grateful to be the top merchants of ShopeeFood in Malang.

"Hopefully more and more MSMEs will accelerate because they use digital technology, especially with this training provided from Shopee, hopefully it will open up opportunities for MSME players. The opportunity to sell at ShopeeFood is wide open, so they can be used as well as possible to continue to develop their business," he explained.

ShopeeFood's commitment to developing business from local MSMEs was also appreciated by the Ministry of Creative Economy (KemenEkraf) of the Republic of Indonesia.

The Minister of Creative Economy of the Republic of Indonesia, Teuku Riefky Harsya, explained that the Emak-Emak Matic program targets training for 10 thousand 'emak-emak' by the end of 2025. To achieve this target, collaboration is the key in supporting the development of the creative economy as a new engine for national economic growth, which of course we must start from the regions.

"We see great potential in Indonesian women that can be developed through digital empowerment. With qualified skills, they can create job opportunities, increase income, and help family welfare. We appreciate Shopee's support in supporting the Creative Economy Ministry's initiative to provide education and digital literacy training for mothers in Indonesia to be better prepared to compete in the digital era. There are still many who want to participate in training but do not yet have access. The wider the training coverage, the greater the opportunity for people to improve their standard of living," he explained.

This training will continue to various cities, including Makassar, Jakarta, Bandung, Semarang, Solo, Bali, Medan, Palembang, Balikpapan, and Surabaya, with a target of covering 10,000 mothers by the end of 2025.

The online class Shopee MSME campus is here to make it easier for MSMEs in 514 cities and regencies to attend training according to their needs. As a first step, the 'Online Class' curriculum is given to Matic mothers who join hybridly from various cities in East Java.