In Semarang, CSAP Inaugurates The 41st Mitra10 Owned By A Company Who Is Targeting To Have 50 Outlets By 2023

Mitra10 outlets in Semarang, Central Java. (Photo: Doc. PT Catur Sentosa Adiprana Tbk)

JAKARTA - PT Catur Sentosa Adiprana Tbk (CSAP), a distribution company for building materials, chemicals, and consumer goods/FMCG, as well as the owner of the Mitra10 retail outlet network and Atria home furnishings, inaugurated the 41st Mitra10 in Semarang, Central Java.

This superstore occupies an area of 20.000 m2 with a building area of 9.000 m2 including a store area of 4.500 m2, a warehouse area of 3.600 m2, and a large parking area. This modern retail absorbs 110 workers who are residents of Semarang and its surroundings.

The opening of the 41st outlet was also attended by Sih Rianung, Head of the Semarang DPU Service who represented the Mayor of Semarang. The presence of Mitra10 in Semarang which is managed by a subsidiary of CSAP, namely PT Catur Mitra Sejati Sentosa (CMSS), whose shares are owned by CSAP as much as 99.90 percent, has also received appreciation from the Mayor of Semarang for providing positive sentiment to the city's economy.

"The presence of Mitra10 in Semarang can spur the wheels of the economy in the city of Semarang to grow faster in line with the improvement in handling COVID-19 and the distribution of vaccination programs in Indonesia," said Mayor of Semarang Hendrar Prihadi, represented by the Head of the DPU Service, in a written statement, Thursday 14 October.

The city of Semarang as the center of government and regional economy in Central Java is the fifth largest metropolitan city after Jakarta, Surabaya, Medan, and Bandung. Even during the Dutch East Indies era, it was known as one of the three port centers (Jakarta, Surabaya, and Semarang).

The growth potential of the city of Semarang, especially the property sector, is considered very potential by CSAP. This can be seen from the inclusion of several leading national developers in Semarang, moreover, the location of the store is in the middle of the Kedungsepur metropolitan area (Kendal, Demak, Unggaran, Salatiga, Semarang, and Purwodadi).

Erick Koswara, Mitra10's General Manager of Marketing Communication explained, the opening of Mitra10 stores in various cities in Indonesia is PT Catur Mitra Sejati Sentosa's ongoing commitment to be closer, and at the same time become community partners in building houses.

"With the opening of Mitra10 in Semarang, we currently have 41 stores in 23 cities in Indonesia. We hope that Mitra10 in Semarang can become a destination for people to meet their shopping needs for building materials and home appliances," explained Erick.

Until now, Mitra10 has been operating in major cities in Indonesia, namely: Jabotabek, Cikarang, Karawang, Cirebon, Yogyakarta, Solo, Sidoarjo, Semarang, Surabaya, Malang, Denpasar, Lampung, Palembang, Batam, Medan, Makassar, Balikpapan. and Banjarmasin.

With the inauguration of Mitra10 Semarang, the company has met 3 of the 4 new store opening targets. Furthermore, the City of Tegal will be the next target in the fourth quarter of 2021.

By the end of 2021, CSAP will have 42 Mitra10 store networks throughout Indonesia. The CSA Group's expansion plan is supported by a capital expenditure budget of IDR 500 billion at the beginning of the year.

This expansion is part of the company's grand plan to have 50 modern retail networks of building materials and Mitra10 home improvement throughout Indonesia by 2023.