Bank Mandiri Boosts Property Loans Through Online Exhibitions

EVP Consumer Loans Group Bank Mandiri Ignatius Susatyo Wijoyo. (Screenshot of Mandiri Festival Properti press conference)

JAKARTA - PT Bank Mandiri Tbk. It is known that it continues to expand its business to encourage lending to the public. Most recently, the state-owned bank will soon hold an online property exhibition by cooperating with more than 300 property and e-commerce projects throughout Indonesia.

EVP Consumer Loans Group Bank Mandiri Ignatius Susatyo Wijoyo said this step is an innovation as well as a strategy to expand the penetration of the company's mortgage business.

"At this online expo, we also offer an easy purchase process for customers and the public in finding housing with a variety of attractive promotional program offers," he said in a press statement, Wednesday, September 29.

According to Ignatius, this virtual event is a strategy to increase the potential for product marketing success because digital channels are considered to have no space and time limits, in addition to being in accordance with the current pandemic conditions.

"This is in line with our vision to become the customer's first choice financial partner by utilizing digital technology developments in business processes," he said.

Ignatius added that this event will also present a series of webinars with topics about housing and banking products from the company so that customers and prospective buyers can better understand each other's needs.

“The spirit carried in this Mandiri Property Festival is to stimulate the national mortgage industry. In addition, the optimism reflected in the people's improving purchasing power is a business opportunity that must be seized immediately," he said.

For information, the housing event organized by Bank Mandiri is planned to take place from October 1 to December 31, 2021. The committee itself claims that this agenda has the potential to be accessed by 2.5 million visitors.

It was also stated that Mandiri Festival Properti provides various incentives and attractive credit facilities, such as low-interest installments and promotional packages from certain housing developers.

For information, Bank Mandiri reported that as of July 31, 2021, the company had disbursed loans of IDR 44 trillion.

"We hope that this event can be used optimally by the community to get the best property assets and encourage the growth of Bank Mandiri mortgages to be positive at the end of the year," concluded Ignatius.