Tomorrow's Blu Digital BCA Owned By The Conglomerate Hartono Brothers Launches On Android, On IOS When?

Illustration. (Photo: Doc. Antara)

JAKARTA - PT Bank Digital Asia is preparing to launch a digital bank called Blu. The digital bank is a subsidiary of PT Bank Central Asia (BCA), the largest private bank in the country.

CEO of BCA Digital, Lanny Budiati, said that BCA and BCA Digital are two different entities. According to her, the two business strategies and models are different, but both BCA and BCA Digital are expected to grow together.

As part of the BCA Group, BCA Digital will synergize with channels owned by BCA. Blu is branchless banking that is scheduled to be released on July 2, 2021, for Android users and is still planned for launch for iOS users.

"BCA Digital is expected to become a customer-based generator for the BCA Group, by attracting new customers who have not been served by BCA, thereby increasing the group's market share", said Lanny in a virtual press conference, Wednesday, June 30.

BCA Digital reaches millennial or digital-savvy customers, as well as people who are accustomed to using their gadgets by expanding the ecosystem that BCA already has. The company is also trying out new technologies and methods that BCA can use on a larger scale in the future.

Lanny explained, considering that Blu is a digital bank that does not have a branch office, the call center is used as one of the vanguards for customer service.

"In the initial phase, we focused on funding products and payment services. Credit will not appear in this first phase. Customers can download Blu on smartphones and can open a Blu Account transaction account. Other features that can be accessed by Blu customers include Blu Saving, Blu Gather, Blu Deposit, and can withdraw cash without a card at BCA ATMs", concluded Lanny.