PPRO Achieves The Seventh SOE Award Subsidiaries Awards 2025

Photo: Doc. PP Properti

JAKARTA - PT PP Properti Tbk (PPRO), one of the well-known property developers in Indonesia, made an achievement by winning the 2025 The Seventh SOE Subsidiaries Awards for the Property category.

The awarding ceremony which took place on Thursday, July 3, at the Ministry of Cooperatives in Jakarta was attended directly by Ahmad Zabani (Secretary of the Indonesian Ministry of Cooperatives), Bram S. Putro (Founder & CEO of The Iconomics Media), and Arief Budiman (Managing Director of Finance Danantara Indonesia), along with the ranks of children leaders to the great-grandchildren of State-Owned Enterprises (BUMN) and other Regional Owned Enterprises (BUMD).

This award event is part of a series of BUMN Brand Equity Forum 2025 events titled New Corporate Leadership: New Vision and Investment Policy, which was initiated by The Iconomics Media.

This event is a form of appreciation for the strategic contributions from children to the great-grandchildren of state-owned companies and BUMDs in strengthening the performance and reputation of the parent company, through sustainable innovation, efficient operations, and the positive impacts generated. This initiative also emphasized the importance of synergy between SOEs in building Indonesia's economic competitiveness at the global level.

The Property category award for PPRO was handed over directly by Bram S. Putro, as an acknowledgment of the active role of PPRO in encouraging the progress of the national property sector as well as strengthening the image of its parent, PT PP (Persero) Tbk in the eyes of the public and stakeholders.

Afrilia Pratiwi, VP of Corporate Secretary of PPRO, expressed her gratitude for this appreciation. He emphasized that this achievement is clear evidence of the commitment and hard work of all PPRO teams in creating superior and adaptive residential products for the needs of the community.

This award is a very meaningful recognition for us. This not only confirms our existence in the midst of today's property industry competition, but is also a motivation to continue to present innovative, quality, and relevant residential solutions to the times," said Afrilia, Friday, July 4.

Community trust is the main foundation that drives us to move forward. We will continue to develop sustainable property projects, not only comfortable to live in, but also bring added value to the surrounding environment," continued Afril.

Through a media monitoring approach, The Iconomics is supported by Axia Research to monitor children to the great-grandchildren of state-owned companies in the past year. In this study, The Iconomics measures the number of keywords for child tracing to the great-grandchildren of state-owned companies which are then selected based on the level of Related News to Sentiment Analysis.

Based on the results obtained, PPRO has a high tracing rate with a mean value of Related News of more than 65 percent and Positive News of 78.5 percent. This achievement marks an important step for PPRO in an effort to continue to grow and innovate.

With a commitment to provide comfortable and sustainable housing, and also an encouragement for companies to continue to strengthen their existence and branding in the property industry. PPRO is optimistic that it can continue to grow and make a positive contribution to the progress of the property sector in Indonesia.