Food Station Launches FoodHub And Rice Resik Program

Photo: Doc. Food Station Tjipinang Jaya

Welcoming the new year 2025, PT Food Station Tjipinang Jaya (Perseroda) for Regional Owned Enterprises (BUMD) Jakarta launched the FoodHub program and Resik Rice products to the public. The launch event was carried out by the Acting Governor of DKI Jakarta, Teguh Setyabudi together with the President Director of PT Food Station Tjipinang Jaya, Gunarso Employees at Rice Plant owned by the Food Station, Monday, December 30.

The launch event was also attended by Marullah Matali, Regional Secretary of DKI Jakarta Province, Sri Haryati Assistant for the Economy and Finance of the DKI Jakarta Provincial Secretary, Nasrudin Djoko Surjono Head of DKI Jakarta BPBMUD, Khoirudin Chairman of the DKI Jakarta DPRD, Nova Harivan Paloh Chairman of Commission B DPRD DKI Jakarta and Yuke Yurike Chairman of Commission D DPRD DKI Jakarta and several President Directors of BUMD Food Jakarta.

Acting Governor of DKI Jakarta Teguh Setyabudi welcomed the launch of Resik rice, especially since this product is the result of Food Station's commitment together with its partner PT Sin Inti Indonesia to support the empowerment of MSME players, especially in Jakarta.

"Hopefully today's product launch will strengthen the synergy between the Food Station and PT Sin Inti Indonesia in presenting various choices of quality food products for the community," said Teguh Setyabudi, in a written statement.

The same appreciation is also given to the Food Station regarding the Launch of the FoodHub Program which will assist MSME players in obtaining supply of quality products at competitive prices and access to support for digital-based store and financial management.

The application of digitalization is important to increase operational efficiency while making it easier for MSME players to get financial support from banking institutions in running and developing their businesses.

So far, the Food Station has shown a strong commitment to expanding the reach of its products in various modern retailers in Indonesia.

"Through this FoodHub, the hope is that it can further strengthen the role of MSMEs as strategic partners in participating in ensuring the availability of quality products for the community. In addition, it is hoped that the Food Station can continue to encourage business actors to have products with their own brands so as to increase the added value and competitiveness of MSMEs in meeting the needs of the community and supporting food security in the city of Jakarta," he said.

President Director of PT Food Station Tjipinang Jaya, Employee Gunarso said Foodhub is a strategic program of PT Food Station Tjipinang Jaya (Perseroda) in providing guidance to small and medium enterprises, especially in the DKI Jakarta area.

As is known in DKI Jakarta, there are 375,092 MSMEs and 9 percent of the total Jakpreneurs are engaged in basic food stalls, namely 33,758 MSMEs Warung Sembako.

"Food Station sees the huge potential of MSMEs Warung Sembako to become Food Station partners in terms of distribution of food staples, especially now that the Food Station has distributed its products to 36,000 modern retailers spread throughout Indonesia," said the Employee.

Thus, according to him, in addition to obtaining certainty in supply of quality products at affordable prices, MSME actors also get profits in the form of store and financial management through system digitization.

"With the digitization of this system, MSME players will have books and records of financial transactions, making it easier for them to get capital assistance from banks to develop their business. In addition, through digitizing this system, Food Station also gets feedback in the form of product analysis that is in demand or quickly sold fast moving, "he explained.

In addition to launching the FoodHub Program, the Food Station also launched Resik rice products. This Resik rice product is a collaboration between Food Station and PT Sin Inti Indonesia, while on the launch day it will be distributed for the first time 2.5 kg and 5 kg of Resik rice with a total quantity of 5 tons and 150 tons of trading estimated for a year.

"This rice launch is a tangible manifestation of the Food Station to support business actors to have their own products so that business actors concerned will get more profits," he explained.

Through the launch of this new product, it will strengthen and enrich the Food Station rice product portfolio which is very diverse, so that it is easier for people as consumers to choose appropriate products. This also proves that the Food Station is very serious in developing new products in the market (new development product).

In the end, the Food Station hopes that other business actors will be born who can have products with their own brands, so that people have a wider selection of products.