Held DHB, Bank Danamon Aims To Increase DPK By 15 Percent

Consumer Funding & Wealth Business Head Bank Danamon Ivan Jaya (photo: Maria Trisnawati / VOI)

JAKARTA - PT Bank Danamon Indonesia Tbk again held a Fundmon Berkal Beruntun for the third time in order to appreciate the loyalty and support of customers, as well as provide an interesting savings experience for them.

Bank Danamon's Consumer Funding & Wealth Business Head Ivan Jaya said, through this program Bank Danamon is targeting the growth of Third Party Funds (DPK) of 10 to 15 percent in 2024.

"Specifically, there is no target for the number of customers, but we hope that the growth of the DPK will grow by more than 10-15 percent," Ivan said when met in Bogor, Thursday, July 11.

Ivan said this program is expected to be the driving force for Bank Danamon's growth in 2024.

Until the first quarter of 2024, in terms of funding (funding) Danamon recorded an increase in the total third party funds (DPK) of 14 percent yoy or IDR 143.2 trillion. Meanwhile, since it was first launched in April 2023 until now, the DHB program has contributed to the increase in the DPK Consumer Banking in Rupiah currency by 13 percent.

In terms of periods, the third period of the DHB program is carried out longer, namely for eight months from early June 2024 to 31 January 2025.

This DHB is also equipped with various interesting additional features, including a gift scheme that allows more people to become winners in a more inclusive segment of society, because customers simply place funds of IDR 5 million and maintain an average balance of more than that amount for a minimum of 4 months.

Ivan detailed that the monthly direct prizes that can be obtained by customers are in the form of cashbacks of IDR 500,000 which apply to multiples with a maximum cashback of IDR 15 million per month.

Then the region lottery prizes are carried out in each of the 12 regions of Danamon every four months with prizes in the form of 2 units of Mitsubishi Xforce Exceed; 10 travel vouchers each worth Rp. 25 million; and 30 savings balances at Danamon are more than 100 US dollars.

Finally, the grand prize prize prizes were carried out throughout Indonesia at the end of the period with prizes in the form of 1 unit of Tesla Model 3; 25 units of iPad Air; and 150 savings balances in Danamon are more than 100 US dollars worth of PRO.