Home Credit Shares Food And Financial Literacy Books At The Moment Of Ramadan 2024

Photo: Special

JAKARTA - PT Home Credit Indonesia (Home Credit), a financing company that focuses on consumer needs, uses the momentum of Ramadan 2024 to share with the public. Home Credit provides iftar food and financial literacy pocket books to 2,500 beneficiaries.

As part of the corporate social responsibility (CSR), Home Credit distributes the food in 35 cities or districts in Indonesia. Specifically in Jakarta, Home Credit is collaborating with Kito Rato, a community of people with disabilities from South Tangerang who have an interest in the culinary business in distributing food in a number of Child Friendly Integrated Public Spaces (RPTRA) and main roads.

In a statement Thursday, March 23, Home Credit Chief Marketing & Digital Officerrah Chuan said on this occasion, the company's employees came out of their daily routines at the office and volunteered to distribute food aid to people in need.

"This activity reinforces our commitment to the social aspect in Indonesia which is in line with the implementation of ESG values implemented by companies since operating in Indonesia in 2013," he said.

In addition to sharing food, Home Credit also distributes financial literacy pocket books to the public in this month of Ramadan. This pocket book entitled Let's DoIT Smart' is a summary of financial class which is routinely organized by Home Credit through various channels such as social media or classes in various places such as universities and communities.

From this book, the public can get to know and learn about basic financial literacy such as budgeting, emergency funds, investment to installment management. By 2023, Home Credit has reached more than 6 million people through various financial literacy programs.

In addition to the right momentum to share, Ramadan is also the most attractive moment for Indonesians to shop in the first quarter of 2024. Research results made by the Market Research Home Credit team show that 80 percent of respondents think Ramadan is the most attractive moment for shopping, higher than Chinese New Year (11 percent), Valentine's Day (5 percent) and Elections (4 percent).

In the same research, respondents also revealed that they had a number of plans in the month of Ramadan. These plans include traveling (32 percent), opening new businesses (31 percent), buying new clothes (27 percent), and buying a number of items such as smartphones, gadgets, furniture, laptops or computers and so on (22 percent).

In the month of Ramadan 2024, Home Credit is committed to opening new opportunities for the people of Indonesia through the provision of various financial services in the form of financing goods to cash financing to meet the needs of the community in accessing various goods such as smartphones, gadgets, laptops to opening the new business.

Everything to make it easier for the public to access smartphone and tablet financing, Home Credit has an attractive promo in the form of 0 percent interest and 1 installment is free.