Hero Supermarket With Indonesian Children's Yellow Band Foundation Strengthens Child Cancer Treatment In Indonesia

Photo: Doc. PT Hero Supermarket Tbk

JAKARTA - In commemoration of World Children's Cancer Day, PT Hero Supermarket Tbk through the Hero Supermarket business unit has again collaborated with the Indonesian Children's Yellow Band Foundation (Pita Kuning) to support the welfare of children with cancer in Indonesia through support in the form of material donations. This collaboration program with the Yellow Band is part of Hero For Life's ongoing campaign in the health sector, namely #HeroForWellness, which focuses on supporting the health program of the Indonesian people.

Child Oncology Hematology Specialist, dr. Ludi Dhyani Rahmartani, Sp.A(K) said, the World Health Organization (WHO) noted that cancer is still one of the most child mortality causes in the world. The number of child cancer sufferers recorded in Indonesia (Globocan 2020) is 11,156 cases, where blood cancer is the most common case that attacks children, followed by eye cancer (retinoblastoma), lymph node cancer (limfoma), brain tumors, bone cancer (osteosarcoma) and neuroblastoma.

The current child's office cannot be detected with screening. Therefore, it is important for parents and medical personnel to get to know and be aware of the symptoms of cancer from an early age in children. Because diagnosis and therapy as early as possible are the main keys to successful treatment," he explained in a written statement, quoted Thursday, February 29. dr. Ludi continued, the role of parents is very much needed in getting used to healthy lifestyles from an early age, including eating healthy and nutritious foods.

"Including accompanying children who are struggling with cancer treatment, proper and strong nutrition can help reduce morbidity and mortality," he said.

Director of Hero Supermarket, Hendy said, as a retailer who grew up with the community, PT Hero Supermarket Tbk (HERO Group) through Hero Supermarket supports the health of the Indonesian people by providing healthy and quality food and drinks.

"In commemoration of World Children's Cancer Day, Hero Supermarket synergizes with the Yellow Band to support increased treatment of cancer in children," he explained.

Material donations are distributed by Hero Supermarket to Band Kuning, a philanthropic foundation that focuses on improving the quality of life of pediatric patients with cancer from prosperous families in Indonesia. Yellow bands provide periodic psychosocial assistance, distribute monthly needs assistance funds for children with cancer, and provide counseling and information on the need for Palliative care for children with cancer.

Chairman of the Indonesian Children's Yellow Band Foundation, Raka Pramudito, said, along with the increasing number of cases of child cancer in Indonesia which is increasingly complex, increasing access to services and care for children with cancer needs to be done to increase the recovery rate and reduce the pain experienced by children with cancer.

Cross-sectoral collaboration is an important thing to do, in this case we really appreciate Hero Supermarket's concern for always supporting our program. Through this collaboration, the spirit of concern and togetherness is expected to further encourage our efforts to improve the quality of life for children with cancer," he said.