JAKARTA – PT Bank Mandiri Tbk. prepare a special strategy to optimize the momentum of the celebration of the Chinese community's holiday (Imlek) on February 1 for business development.
Josephus K. Triprakoso, Senior Executive Vice President of Micro and Consumer Finance at Bank Mandiri, said that the company held certain promotional programs aimed at stimulating customer financial transactions.
"This Lunar New Year promo activity has started since January 17 and will last until February 15 by utilizing all online payment channels," he said in a press statement Sunday, January 23.
According to Josephus, one of the excellent programs offered is cashback of IDR 888,000 or a discount of up to 88 percent. Just so you know, in Chinese mythology the number 8 represents luck and longevity. This spirit is also what Cova presented by this state-owned bank in this year's Chinese New Year celebration.
"Through this event, we want to pamper our customers, especially those who celebrate Chinese New Year, with excitement and comfort while enjoying culinary delights, shopping for fashion and having fun with their families, while still paying attention to health protocols and the applicable PPKM provisions," said Josephus.
In terms of performance, until the third quarter of 2021, Bank Mandiri is known to have succeeded in scoring a consolidated net profit of Rp. 19.23 trillion. The book rocketed 37.1 percent compared to the same period a year earlier.
Meanwhile, the company's credit rate was able to grow positively by 16.93 percent year-on-year (yoy) to Rp1,021.6 trillion.
The wholesale segment is still one of the driving forces for credit growth with an increase of 7.93 percent to Rp533 trillion, which is mainly driven by the performance of commercial banking and corporate banking.
The smoothness of the intermediation line was offset by the ratio of non-performing loans (NPL) which was maintained at the level of 2.96 percent on a gross basis with an allowance for impairment losses (CKPN) of Rp. 16.4 trillion.
Then for liquidity, the financial services institution codenamed BMRI issued third party funds (DPK) of IDR 1,214 trillion, higher than September 2020 which amounted to IDR 1,024 trillion.
"We hope that this year's Chinese New Year celebrations will be more lively and different from the previous year's celebrations when there were still strict restrictions on community social activities," concluded Josephus.
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