Sandiaga Uno: Innovation, Collaboration, And Adaptation Become Tourism And Creative Economy Solutions To Recover

Minister of Tourism and Creative Economy Sandiaga Uno. (Photo: Instagram @sandiuno)

JAKARTA - Minister of Tourism and Creative Economy Sandiaga Uno said the '3SI' principle must be applied if the tourism sector and creative economy (parekraf) are to rise. As is known, the COVID-19 pandemic that entered Indonesia since March 2020 has battered the tourism sector.

"Upstream, make rafts, bring along side dishes and rice, do you want the creative economy to wake up? Make the 3SI principle the solution. '3SI' is the success of the current era," said Sandiaga, quoted from the official Instagram @sandiuno, Monday, January 17.

Sandiaga said that the '3SI' principle must be the foundation for the community to work during this COVID-19 pandemic. The '3SI' stands for innovation, collaboration and adaptation.

For example, said Sandiaga, the innovation made by the Borobudur Temple is that it requires tourists to wear special 'Upanat' sandals when entering the temple.

"The production of these sandals will involve MSMEs in the Borobudur area," he said.

Then, Sandiaga also appreciated the progress of structuring an open area at Candi 2 Borobudur. Currently, it has been implemented 97 percent.

The second principle is collaboration. Sandiaga said, collaboration creates sustainable tourism villages. For example, a comparative study conducted by the Subang Regency Government with BumDes Graha Manda. The comparative study is an effort to develop tourist villages.

The last is the principle of adaptation to the current situation. Sadiaga invites the younger generation to increase competence so that they are able to take opportunities in the metaverse era.

"This virtual era can present various opportunities to generate the economy and create the widest possible employment opportunities," he said.