Online Trading Transactions Increase, COVID-19 Pandemic Becomes Momentum For E-commerce Ecosystem To Spread Its Wings

Illustration. (Photo: Unsplash)

JAKARTA - Trade transactions in e-commerce are increasing rapidly. This is driven by asking people to shop online during this COVID-19 pandemic.

All restrictions on community activities imposed by the government have changed the trend of shopping from offline to online. Currently, the e-commerce industry in Indonesia is constantly changing and growing rapidly.

Based on a survey conducted by ISEAS, there was an increase in the number of online transactions by 23 percent. The implementation of Community Activity Restrictions (PPKM) during this pandemic is the main factor for the increase. Due to limited activities, consumers who usually buy goods directly have to shift the shopping process to various available online platforms.

The huge potential for online sales during the COVID-19 pandemic has become a momentum for many parties to continue to innovate in order to develop an increasingly advanced Indonesian e-commerce ecosystem. One of them is like what LODI Indonesia did.

As is known, for business actors, both micro, small and medium enterprises (MSMEs) and large corporations, logistics is one of the crucial factors that is the key in winning the hearts of customers. Without good logistics operations, the high market demand will be difficult to meet.

Therefore, LODI Indonesia exists as a logistics company to increase the sales of its clients through a smooth process of distributing goods to consumers. The goal is that there is no gap between market demand and its fulfillment.

To realize this effort, LODI Indonesia presents smart logistics solutions supported by advanced technology to strengthen MSMEs and corporations that use digital channels as one of their sales channels.

LODI offers speed, convenience, and practicality for business people who want to strengthen their logistics system without the need to build an internal mechanism from scratch. So that internal business processes can become more efficient and business owners can focus on their business development strategies.

There are two solutions offered by LODI Indonesia, namely fulfillment (order handling) and last mile delivery (delivery). Fulfillment is a technology-based order handling service, which includes the management of goods storage which is continued to the packaging process, delivery according to customer needs, to customer service.

Meanwhile, last mile delivery (shipping) itself is a delivery service that is equipped with various choices of trusted expedition partners. Both of these services can be present thanks to collaboration with logistics partners in the form of warehouses and expeditions.

Not only that, in order to keep up with increasingly sophisticated e-commerce developments, LODI also provides a business dashboard feature. This dashboard allows users to access complete inventory status information in real-time. Through this information, LODI clients can also use the data to determine a better sales strategy.

LODI fulfillment warehouses are currently spread across six cities, namely Jakarta, Tangerang, Surabaya, Medan, Makassar and Balikpapan.

Currently, LODI has helped the growth of various clients both on the scale of MSMEs and established companies from various industries, including beauty and health. Through the technology-based logistics solutions offered, LODI hopes to continue to contribute to improving the quality of the digital economy ecosystem in Indonesia.

For your information, Bank Indonesia revealed that the growth of e-commerce transactions this year has the potential to reach 48.4 percent. In addition, BI estimates that electronic money will grow by 35.7 percent by the end of the year, which is also driven by e-commerce transactions.

Previously, the Financial Services Authority (OJK) also projected the growth of e-commerce in Indonesia to be the highest in the Southeast Asia or ASEAN region in 2025, reaching 124 billion US dollars.

This projection reflects on the high potential for e-commerce growth in the country due to the increasing trend of digital transactions in the financial sector. Then, Indonesia also has a large market to support the growth of the e-commerce industry.