Relatable, The Song Sal Priadi To Juicy Luicy Is Increasingly Popular Thanks To The Active Role Of Listeners

JAKARTA - The synergy between music actors and listeners is getting smoother thanks to various social platforms. TikTok is one of them, which provides a platform for music lovers to express themselves as well as play an active role in supporting the work of their favorite musicians.

TikTok's recommendation system, which focuses on users and interactive communities, helps musicians a lot through various creative ways. In addition, the artist's active participation can further strengthen the impact of a song; encourage it to go viral, and achieve new levels of success, both on and off the platform.

"The musicians turned to TikTok to present their work, connect with fans, and get inspiration from various stories told by the community through their video creations. This synergy, combined with the power of TikTok's discovery, helps musicians achieve success outside of the application, as experienced by musicians Sal Priadi, Adrian Khalif, and Juicy Luicy," said Christo Putra, Product Strategy Lead, TikTok Artist Services SEA in a written broadcast.

Singer and songwriter, Sal Priadi did not expect "Gala Bunga Matahari" to be a popular song on TikTok. Not prepared as a single, in fact many people are touched by heart-sharing lyrics packed with beautiful musical aesthetics.

The song was warmly accepted by the TikTok community, which then uses it to express their loss and sadness experiences. The song, which touched the hearts of the TikTok community, was used in more than 210 thousand* videos, marking an increase of more than 1,800%* in the period July 1-27 August.

"I'm happy that my work has relationships with people. But, I'm just the messenger," said the musician from Malang.

A year after "Mr. Captivating", Adrian Khalif (@adriankhalif) collaborated with "bandition", Juicy Luicy (@juicyluicyband) and released their single "guess", the two artists enjoyed new popularity over the song on TikTok.

"Obviously" has been used in more than 95 thousand creation videos on TikTok, growing more than 497% within six weeks. The success of this song is proof of how unique blends of trends, which are driven by people's creativity, especially music listeners, to play an active role in popularizing their favorite songs more widely.

"I'm very happy to know that many people haven't only found it, but have also listened to the song 'let go' since it 'exploded' on TikTok. As a musician, of course it's a matter of pride to see this song being used in many videos uploaded by the TikTok community, even a year after its release!," said Adrian Khalif.

The Add to Music feature on TikTok also makes it easier for users to integrate TikTok with selected music streaming service platforms such as Apple Music and Spotify. This allows them to listen to the original version of the songs found on TikTok