Telkomsel: Gamers Community Data Traffic Increases 20 Percent During Ramadan

JAKARTA - A survey from Telkomsel through Telkomsel Enterprise's business unit is back on Ramadan Insight 2024, highlighting an increase in data traffic in various communities.

The Gamers community, Telkomsel saw an increase in data traffic by 20 percent, especially during the time of Fertilizing, with games such as Mobile Legends: Bang Bang, Free Fire, and Roblox being the most in demand.

In addition, the Youth segment also shows an increase in data traffic by 10 percent, of which 78 million young people are involved in various online activities during the month of Ramadan.

On the other hand, the promo-finding community also recorded an increase in data traffic by 26 percent in the online shopping and e-commerce segments, where they hunted promos on various platforms during this holy month, with the majority of activity occurring at 33 percent at night, 21 percent during the day, and before breaking the fast 23.

Then through the use of online survey t Survey.id, it was found that as many as 69 percent of respondents increased their donation allocation during the Ramadan moment, one of which was due to THR received in cash 83 percent and bank transfer 12 percent.

In addition, the results of this research also show that Shopee dominates as the community's main choice of e-commerce platform with 60 percent of respondents, followed by Tokopedia 20 percent and Lazada 10 percent.

"We hope that with the release of Ramadan Insight 2024 research, business people can optimize their marketing strategy to reach a wider market and on target, so that they can meet all the needs of diverse customers during Ramadan and Eid homecoming in 2024," said Vice President of Digital Advertising, Wholesale & Interconnect Telkomsel, Arief Pradetya.