How To Switch To Professional Account On Instagram, What Are The Benefits?

Illustration of the Instagram professional account (photo: Pexels)

JAKARTA - Users can switch their Instagram accounts to a professional account. Usually, professional accounts are suitable for community leaders, content producers, artists, and influencers.

Meanwhile, business accounts are very suitable for use if you are a business person who wants to develop and reach wider customers through social media.

If you decide to switch to a professional account, you will get access to the following features:

Professional dashboard: to track performance, access and find professional tools, as well as explore educational information curated by Instagram.

Permits are linked: When you link your Instagram account to Facebook Pages, admins, editors, and other page roles will have the same permission on related Instagram accounts.

Contact information: You can add a Contact button (phone number or email address) to your professional account, which will appear near the top of the profile.

Category labels: Professional accounts will display categories just below the profile picture. You can choose to display or hide the category label in your public profile after settings.

Insights: Instagram Insights provides information about who your followers are, when they are online, and more.

Secondary entry box: You will have access to an inbox with the Main and General tab. You can use this inbox to set your message and control your notifications.

Upgraded requests: You can sort requests based on the date of receipt or based on the top account.

To change the account to a professional account, follow the following steps:

After going through a professional account settings, you will have several steps to complete your profile such as growing your audience and learning about how ads work on the platform.

When you're done, open your profile, and you'll see a professional dashboard of options available to you. This is where you can see all your insights and gain access to professional resources.