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JAKARTA - Meta has finally launched its paid verification program in the UK for Instagram and Facebook users.

Those who want to try it have to spend 9.99 pounds sterling or equivalent to Rp. 185 thousand per month. For each registration, a different price will be set.

If registering on the web, users will be charged 10 pounds sterling and 12 pounds sterling per month if they register on iOS or Android devices.

After the subscription, users will get a blue tick on the side of their profile name. However, users need an official government ID to participate in this service.

Interested users must also be over 18 years old and enable two-factor authentication (2FA). In addition, verified users cannot change the profile name, photo, username, or date of birth without restarting the entire verification process.

By getting a blue tick, users can show that it is their real account. This feature is similar to what Twitter has to offer under Elon Musk's new ownership recently.

In addition, buying this feature also gives users proactive impersonation protection and direct access to customer support.

The feature is not only available in the UK, Instagram and Facebook users in the United States (US) can also subscribe at a cost of 12 US dollars to 15 US dollars each month, depending on how they register.

According to Engadget, quoted on Wednesday, May 17, the price difference aims to offset Apple and Google store fees and is a strategy to compete with Twitter.

So far, Meta has tested its verification system in the US, Australia, New Zealand, and now the United Kingdom. The feature is still in the testing phase, so it will take time to get to the user's account as well as to expand to other countries.


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