Director Of Sido Muncul Irwan Hidayat: The Role Of Public Relations With Mutu Products Equipped In Industrial Development

Director of Sido Muncul, Irwan Hidayat. (Photo: Doc. Antara)

JAKARTA - Director of PT Industri Jamu and Pharmacy Sido Muncul, Irwan Hidayat, explained that the role of community relations (humas) with the quality of a product is complementary to each other in industrial development strategies.

"Sido Muncul is a herbal medicine factory. But because it is a combination with PR (public relationship), the results are good," said Irwan Hidayat, when speaking at the 2023 Indonesian Public Relations Convention, in Semarang, Central Java, quoted from Antara, Sunday, September 3.

According to Irwan Hidayat, any products that are produced by the industry, but without the support of good communication steps to market them, will not develop properly.

"So, good products are well communicated, perfected with good homework. I apply this myself at Sido Muncul. This product must be good. This is one of the successful'marketing' and PR," he also said.

Answering participants' questions, Irwan also leaked three successful tips, namely the first is to maintain the quality of products that are made well so as not to disappoint consumers.

Second, said the third generation of Sido Muncul founders, the resulting products must be communicated properly, correctly, and wisely. "(Product) It's a good thing if it's not communicated wisely the results are also bad," he said again.

"Third, if you want success, people must love their homeland," he also said.

Regarding the increasingly sophisticated development of technology, Irwan considers technology to be just a companion, but the main thing in business success is good intentions, products, and communication.

"If the product is good, the communication is right, the intentions are good, whatever technology it wants is the same. Technology is just a companion. The important thing is good intentions. I do business, I use reason because reason is grace from God," he said.

The 2023 Indonesian Public Relations Convention was held by the Indonesian Public Relations Association (Perhumas) which was attended by 300 participants from BPC Perhumas throughout Indonesia, public relations practitioners, academics, students, and the public.

Chairman of Perhumas Indonesia Boy Kelana Soebroto explained that the Indonesian Public Relations Convention was usually held in December along with Perhumas' birthday, but this year it was held earlier.

"Usually in December, it coincides with Perhumas' birthday on December 15. Because this year is the political year, November-December 2023 has started the election campaign, we are advancing the convention," he said again.

There are various activities at the Indonesian Public Relations Convention, including the handover of the Perhumas Award, namely an achievement award for individuals and institutions, and the PR Excellence Award Perhumas, which is the main award for public relations professionals.

Head of BPC Perhumas Semarang Julia SKB said it was an honor that Semarang City could be chosen to host the Indonesian Public Relations Congress this year.

"When we conveyed Warak Ngendog as a symbol of Semarang City. There is harmony between people of different ethnicity, culture and religion. And, this is a symbol that we want to carry for harmony," he said.

Also attending the event, the Director General of Information and Public Communication (IKP) of the Ministry of Communication and Information Usman Kansong represented the Minister of Communication and Information, and was present online by the Minister of Tourism and Creative Economy Sandiaga Uno.