Note! This Is The Importance Of Social Media Analysis To Encourage Your Business Progress

Illustration of social media analysis (photo: Unsplash)

JAKARTA - PT. VADS Indonesia, a company engaged in Business Process Outsourcing (BPO) and Information and Communication Technology (ICT) recently revealed how important Social Media Analytics or Social Media Analysis is for business people.

Social media is a place for consumers and brands or companies to connect with each other. Therefore, the company says that social media analytics is needed to find out the response and needs of the market related to each brand.

According to VADS, social media is very profitable for companies to see the trend of consumer behavior relevant to the company. The use of social media analytics is as follows:

Measuring ROI from the marketers that use social media

Social media analysts can support campaigns carried out by marketers by providing data to measure returns of investment (ROI) based on traffic obtained from various social media channels.

Improving strategic decision making

Second, social media analysis can be used by marketers to analyze the performance of each social media platform such as Facebook, Twitter, Linkedin, Instagram to determine the message to be delivered and also what topics are in line with the target audience.

In addition, you will get demographic information about the audience that allows it to increase market efforts to target in certain sectors and can effectively increase brand awareness.

Can compare the performance of our social media with competitors

Another function is to help companies to find out the performance of competitors so that companies can implement the right strategy to win the hearts of consumers.

Providing performance efficiency to the marketing team

Using social media analytics, the marketing team can simplify their workflow so that it can increase the team's efficiency and speed to get the right data and information according to market targets.

Not to forget, social media analytics can also provide good analytic information by reporting the various kinds of metrics needed to review marketing operations and look at important data and find the trends needed to create strategies by marketing teams.