TikTok Announces New Features For European Users To Comply With EU Regulations

JAKARTA - The Chinese social media platform TikTok has announced a number of new features for European users with the aim of increasing compliance with the upcoming EU regulations.

Under the European Union's Digital Services Act, TikTok owners namely ByteDance, Alphabet's Google unit, and other major online platforms will be required to monitor illegal content on their platforms, ban some advertising practices, and share data with authorities.

But after TikTok agreed to a voluntary "stress test" last month, EU industry head Thierry Breton said "more work" was needed for the company to fully comply.

"TikTok allocates significant resources for compliance," Breton told CNN. "Now is the time to accelerate to fully compliant."

On Friday, August 4, the company revealed new steps it takes to comply with the Digital Services Act: making it easier for European users to report illegal content, allowing them to turn off personalization recommendations for videos, and remove targeted advertising for users aged 13-17.

"We will not only fulfill our regulatory obligations, but also seek to establish new standards through innovative solutions," the company said.