Bitget Launches Messi #MakeItCount, Crypto Company Invites Public To Take Advantage Of Opportunities In Crypto World

Bitget launches a film about Lionel Messi. (Photo; Doc. Coinstats)

JAKARTA - Bitget, the world's leading crypto exchange and Web3 companies, today launched a new film about footballer Lionel Messi to start his second year of partnership by continuing the #MakeItCount campaign. The campaign aims to inspire everyone to go beyond the line and take advantage of opportunities, turn the challenge into a stepping stone to success.

The new #MakeItCount 2024 film shows Messi's determination since childhood, overcoming the difficulties of becoming the best football player to achieve his goals.

The film also features the story of Bitget, which was founded in 2018 when the crypto market is experiencing a decline. With a vision to become the leading crypto exchange that serves global users, Bitget continues to innovate and improve its services. Currently, Bitget has more than 2 million users in more than 100 countries, with daily trading volumes reaching $5 billion (Rp 78.4 trillion).

Gracy Chen, Director of Bitget Management, stated: Both Messi's story and Bitget's growth reminds that greatness is not achieved overnight, but through a persistent determination to make it meaningful," he said.

"As we continue the #MakeItCount Campaign in 2024, we remain committed to inspiring individuals, either in the football and crypto sector or beyond, to pursue glory because there are no too big dreams to achieve. Together with Messi, we are delighted to take crypto to a larger global stage and encourage the mass adoption of crypto technology and blockchain," Chen added in the press release.

To celebrate the new Messi film, Bitget will hold competitions through the platform from January 23 to January 30 with a total prize of US$20,000 (IDR 313.6 million) in the form of BGB, Bitget original tokens, as well as Inter Miami match tickets at DRV PNK Stadium. Participants can take part in the competition by watching Messi's film on [Bitget website] or [Bitget social media accounts], and share their opinion about the film with the hashtag #MakeItCount.

Bitget also plans to hold Football Challenge events in developing markets such as LATAM, SEA, and Turkey, where local communities are excited about football and crypto adoption. In addition, both sides will explore collaboration in the field of charity in the CSR Bitget initiative, Blockchain4Youth, which aims to empower the younger generation to embrace Web3 and blockchain while increasing their knowledge of digital assets.

Bitget entered into partnership with Lionel Messi in October 2022, becoming the only crypto entrepreneur to partner with the Argentine football legend. This partnership is one of Bitget's efforts to expand its reach and influence in the world of sports, having previously become an official sponsor of the Leicester City and Wolverhampton Wanderers football teams in the Premier League.