Take Advantage Of Shopee Live Features, Eiger Local Brand Sales Up 16 Times

Photo: Doc. Shopee

JAKARTA - Currently, the live shopping feature in e-commerce is increasingly popular with customers because of the various facilities provided, as well as interesting entertainment from the live selling session with various interesting and entertaining themes.

Seeing this trend, Shopee continues to present a variety of the best programs and offers through the Shopee Live live shopping live feature. No wonder many brands and local business actors choose to use this feature to encourage the progress and development of their business. Eiger's real achievements were felt by local brands with an increase in sales 16 times through Shopee Live at the peak of the Shopee 8.8 Grand Beauty & Fashion Festival campaign.

The various advantages offered by Shopee Live play a major role in making this feature an option for the community. The enthusiasm of sellers and users is based on the benefits felt from this feature, namely buying and selling activities that are more interactive with easy and enjoyable communication, opportunities to see various products in more detail, to various special discounts when shopping in live sessions.

Local brands also made outstanding business performance achievements when participating in campaigns and took advantage of the various feature innovations offered.

As a brand that offers various products for outdoor activities in a classic but still fashionable style, Eiger has joined Shopee since 2017 to be able to continue to expand market reach. Since joining, Shopee's various features and campaigns have helped Eiger to develop business and introduce brands more broadly as quality local outdoor brands.

Established in 1989, Eiger has also continued to adapt to today's people's spending behavior so that it is always updated with trends, one of which is live shopping through Shopee Live. In 2023, this is a moment where Eiger is getting serious about taking advantage of the livestream feature by presenting interesting content programs every day and increasing the duration of the live carried out. Finally, through the Shopee Live feature, sales and the number of Eiger viewers can even increase significantly this year compared to the previous year.

Oscar Siregar, Digital Business Manager Eiger said, realized that livestream can be a powerful forum and means to support current and future sales. Therefore, Eiger continues to take advantage of the Shopee Live feature to be closer to consumers and has received a good response.

"This effort has made a positive contribution to us. The results are very satisfying, at the 8 Grand Beauty & Fashion Festival campaign, we were able to achieve achievements that exceeded expectations, where Eiger sales could increase up to 16 times through Shopee Live. This result is an extraordinary new achievement that we feel with Shopee, even very significantly compared to on other platforms," Oscar said in a written statement, Friday, August 18.

Realizing its commitment to continue to answer the needs of the entire Shopee ecosystem, both users and sellers, Shopee continues to present various innovations and attractive initiatives in order to create a fun online shopping experience.

Daniel Minardi, Head of Brand's Management & Digital Products Shopee Indonesia, said that in the digital era, more and more customers preferentially spend online through e-commerce platforms. Along with the development of this interest, a way is needed to provide an interactive and more effective online shopping experience.

Therefore, Shopee presents Shopee Live which is a feature that allows brands to create streaming sessions and promote products directly to buyers, so that they can create a better shopping experience for them.

"We really welcome various brands that have trusted the Shopee Live feature and have contributed to using this feature to make it easier for Shopee users to choose and buy goods according to their needs. We hope that in the future this live shopping solution can be the right choice to increase the enthusiasm of people's online shopping, and more and more brands and users can feel the positive benefits of Shopee Live," said Daniel.