JAKARTA - The 2023 Gaikindo Indonesia International Auto Show (GIIAS) automotive exhibition will begin in a matter of months. This year will be the 30th event.
Gaikindo also announced that 30 four-wheeled brands will attend the annual automotive event.
However, among several brands to come, the Indonesian public will welcome three new brands from China. Some of these brands are Ora, Haval, and Neta.
Ora and Haval are sub-brands of an automotive company from China, Great Wall Motors. Meanwhile, Neta is a sub-brand under the Hozon Auto umbrella. However, what are they targeting from the GIIAS 2023 event?
According to Rizwan Alamsjah, as the Head of the Gaikindo Exhibition Organizer, it is not yet known whether the three manufacturers are present to intend to sell or not. Given, these brands are relatively new in the country and there are no distributors who accommodate their vehicles.
"Yes, it is true that there are several brands from Great Wall Motors, namely Ora, Havel. There is also Neta (Hozon Auto). This is their debut at GIIAS, so we don't know their intention to sell or not," said Rizwan during a question and answer session with reporters after a press conference in Menteng, Jakarta on Wednesday, May 24.
However, it is possible that these three brands will only introduce their products to the Indonesian public, before they will finally be sold. What's more, the Indonesian market is quite potential.
"I think they at GIIAS are a showcase event or introduction to the Indonesian market. Because they may see that the Indonesian market is potential," added Rizwan.
Rizwan's statement was approved by the General Chairperson of Gaikindo, Yohannes Nangoi. He said that this was encouraging news. Because some of these brands have not sold their cars at all, but are willing to invest them by introducing their products in Indonesia.
"They may also see that this manufacturer is willing to invest money into GIIAS in order to introduce their products. And they see GIIAS as an exhibition that is quite seen in Indo," said Nangoi.
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Adapun Ora, mereka telah memperkenalkan produknya di luar China, seperti Inggris dengan Oranky Cat dan Ora Lightning Cat.
Then there is Havel who is a specialist brand for making luxury SUVs in the Chinese market. The flagship products they are currently marketing are H6, F7, Shenshou, and Xiaolong Max.
Meanwhile, Neta has several compact car products suitable for the needs of the Indonesian people, such as Neta V, Neta N01, and Neta U.
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