Wow! Coca‑Cola Creates New Taste and AI-Powered Experiences

Coca-Cola Y3000 Zero Sugar packaging display (photo: Coca-Cola)

JAKARTA - Without realizing it, artificial intelligence (AI) technology can also be applied in the FnB sector. Recently Coca-Cola introduced Y3000 Zero Sugar, a new limited edition flavored drink equipped with AI experience.

The soda company explained that Coca‑Cola Y3000 Zero Sugar was created together between human and artificial intelligence by understanding how fans imagine the future through emotions, aspirations, colors, flavors, and more.

By combining fan perspectives from around the world, combined with insights gathered from artificial intelligence, Coca‑Cola ultimately created a unique flavor in Y3000.

“We intentionally brought together human intelligence and AI for a thought-provoking expression of what Coca‑Cola believes will happen in the future,” said Oana Vlad, Senior Director, Global Strategy, The Coca‑Cola Company in the announcement.

Coca‑Cola Y3000 without sugar will be available for a limited time in select markets including the United States, Canada, China, Europe and Africa. Meanwhile, consumers in the United States and Canada can also enjoy the original flavored version of Coca‑Cola Y3000.

It's not just about taste, the packaging is wrapped in bright colors featuring violet, magenta, and cyan, showing the futuristic visuals of Coca‑Cola Y3000 Zero Sugar, also created through the company's collaboration with artificial intelligence.

"The design displays fluid in a state of change and evolution, communicated through changes in shape and color that emphasize a positive future," explains Vlad.

Consumers can scan a QR code on packaging to access the Coca‑Cola Creations Hub, where they can filter photos via the Y3000's dedicated AI Cam to imagine what their current reality will look like in the future.

“Every drop's role is to leverage the latest and greatest technology and cultural trends to create new experiences. "After moving to Augmented Reality last year, we are harnessing the power of AI and continuing to build our company's capabilities in this exciting area," he added.