Twilio CustomerAI Brings Competitive Advantage to Businesses Around the World

Twilio's CustomerAI display (photo: Twilio)

JAKARTA - At SIGNAL 2023, Twilio, a customer interaction platform that provides real-time and personalized experiences, released a CustomerAI solution that is able to optimize the power of artificial intelligence (AI) for businesses.

"The world has been shocked by the presence of a wave of change in the field of technology in the past year which has brought as big a shock as when the Internet was first introduced. AI has truly captured the hearts and minds of digital marketers around the world," said Jeff Lawson, CEO of Twilio in a statement.

Furthermore, Jeff revealed that with CustomerAI, artificial intelligence that focuses on customer needs, will encourage business people to interact personally through a data analysis approach at every point of interaction.

"Today we are announcing a series of new capabilities in CustomerAI that make AI even more accessible, delivering a more dynamic and personalized customer engagement platform for every customer," said Kathryn Murphy, SVP of Product at Twilio.

Interestingly, Twilio launched CustomerAI with predictive capabilities and voice intelligence to understand customers more deeply.

CustomerAI Prediction

Twilio's CustomerAI Predictions delivers predictive AI capabilities that are easily accessible to digital marketing practitioners.

Thus, digital marketers can now easily set targets for capturing potential customers, create better customer experiences, and personalize multi-channel interactions based on average customer spending value, and increase purchasing opportunities.

Twilio Segment B2B edition and Zero Copy Architecture

Twilio launches B2B edition of Segment and Zero Copy Architecture, offering an AI-based Customer Data Platform (CDP) that can be customized to improve business perceptions of customers.

With the presence of Twilio's B2B Edition Segment with Linked Profiles, business people can build relationships based on collected customer data.

Zero Copy Architecture

Finally, Twilio also introduced Zero Copy Architecture to help businesses ensure their data infrastructure is ready to integrate with AI.

Partnering with Databricks, a data and AI solutions provider, and Snowflake, a cloud data provider, this new capability will enable businesses to reduce data request times to data centers or data platforms directly.

In developing and launching CustomerAI, Twilio leveraged its own technology and collaborated with trusted industry leaders such as AWS, Google, and OpenAI who have met privacy and data protection standards.

Twilio is committed to building CustomerAI safely and responsibly, and has published its CustomerAI Trust Principles, along with information about the launch and availability of its AI Nutrition Facts Label.