It Turns Out That This Is The Reason Apple Cuts Production Of Vision Pro And Delays The Launch Of Its Cheap Version Headset

Illustration (doc. Apple)

JAKARTA - It is reported that Apple is experiencing problems in manufacturing the Vision Pro headset due to its complicated design, so the company has chosen to reduce the amount of production.

The Cupertino-based technology giant is said to have asked its manufacturing partner Luxshare to make fewer than 400,000 units of the headset in 2024, down from an initial target of one million units in the first 12 months.

Luxshare, which is located in China, is indeed the only Vision Pro assembler. It is believed, the company has been preparing to produce nearly 18 million units of headset annually but will have to make do with Apple's new demands.

This report is also corroborated by statements from two component suppliers for Vision Pro in the same country. They anonymously stated, Apple only ordered as many as 130,000 to 150,000 units of components in the first year.

Production cuts are suspected to be one of the factors in manufacturing bottlenecks. Vision Pro uses a number of custom components, which are in limited supply. And of course, that makes it difficult for Luxshare to increase headset production.

In addition, it is claimed that the launch of Vision Pro will be delayed in early 2024, due to various technical problems that Apple and its suppliers will have to face.

However, Apple previously had different reasons for delaying the launch of the Vision Pro to next year, to give developers enough time to create applications for the device.

Lastly, production cuts also imply the release of a cheaper version of the Vision Pro. The model, which is codenamed "Lyra", is expected to be released in 2025, as quoted by the Financial Times, Wednesday, July 5.

But along with the report, it says Apple has now pushed back the release date to 2026.

For your information, the Vision Pro is Apple's first Mixed Reality (MR) headset and one of the most expensive consumer electronics products ever released.

The headset features two 4K micro-OLED displays, is powered by dual chips, and a variety of sensors. Looking at the specifications, it's no doubt Apple sells it at USD 3.500, equivalent to IDR 52 million.