Surpassing 30 Million Users, Glance Becomes The Largest Consumer Technology Platform In Indonesia

Co-founder of InMobi Group and President & COO Glance, Piyush Shah (photo: Dinda Buana/VOI)

JAKARTA - After being present about two years ago, Glance, the smart lock screen entertainment platform, has now succeeded in surpassing 30 million monthly active users (Monthly Active Users) in Indonesia. With this amount, Glance has succeeded in positioning itself as one of the largest consumer technology platforms in Indonesia.

Lock screen Glance offers premium, personalized, and trending content from top local and global publishers across categories like sports, entertainment, travel, and lifestyle, games from the best game studios and streamers, and content directly from professional content creators.

More than 225 million consumers enjoy Glance on their Android smartphones across all markets. In Indonesia, the Glance lock screen has been around for about two years and has quickly become one of the most popular consumer technology platforms in the country. Based on what was explained by Piyush Shah as Co-founder of InMobi Group and President & COO of Glance, as much as 90 percent of the content on the Glance lock screen in Indonesia is local content.

"In Indonesia, the top three categories on the Glance lock screen are entertainment content, games, and technology. They have amassed an impressive 626 million, 591 million, and 411 million video views respectively. Play live games to get your adrenaline pumping, or even view content health and wellness for self-improvement, consumers can find interesting and personally relevant experiences at Glance," said Piyush at the "Glance Indonesia Unlocked 2023" event, on Friday, February 24 in Jakarta.

At the same event, Glance also released its annual report entitled "Glance Smart Lock Screen Indonesia 2023", which reveals the demographics of its consumers. Glance notes that consumer involvement based on gender is not much different, namely 54% of male consumers and 46% of female consumers.

Similar numbers and balanced involvement were also found across age groups, namely 40% of Glance consumers aged 35 years and over, 38% aged between 25-34 years, and another 22% of consumers aged 24 years and under.

Furthermore, this Glance report explains that consumers engage with the Glance lock screen consistently throughout the day, with maximum engagement levels between 10:00 am and 5:00 pm.

Currently in Indonesia, the new Glance smart lock screen is available on the Xiaomi, Realme, VIVO, and OPPO smartphone brands. But going forward, Piyush hopes to reach more brands and other smartphone models. Glance also targets to be able to reach more than 50 million other users in Indonesia.

"Our vision for the future is that Glance will be on all lock screens on all smartphone brands, or tabs, and so on. Currently, Glance is also the largest lock screen platform in the world," said Piyush.