JAKARTA - Apple Inc on Wednesday, August 24 sent invitations to several media for the September 7 event. From the invitation analysts predict that the company will launch a new iPhone, a week earlier than its traditional fall event.
If Apple follows a pattern of shipping its devices about a week and a half after launch, it could add another two weeks of iPhone sales into the fourth quarter based on the company's fiscal.
Apple plans to host the event at the Steve Jobs Theater at its headquarters in Cupertino, California.
The event will be the first face-to-face indoor event since the coronavirus pandemic began in 2020.
Analysts expect Apple to introduce its next-generation iPhone 14 model on the occasion.
Reuters has previously reported that Apple told suppliers it expects this new generation of phones to sell better than its predecessors.
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Apple is also expected to unveil new models of Apple Watch, iPad and Mac computers soon, some of which may be at its September event.
While most companies have isolated iPhones from supply chain turbulence, he warned in an earnings call last month that parts shortages could hamper sales of some other products.
Apple earlier this year held an event for developers, but the keynote presentation was given outdoors at its headquarters.
The invitation artwork features the Apple logo surrounded by an outline of a night sky star and the text "far away".
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