Similar To TikTok, Instagram Will Launch The Latest Creator Marketplace In Its Application

Creator marketplace instagram allows brands to find creator content that matches their products (photo: Instagram)

JAKARTA - Last year, Instagram said it plans to test the new tool with a small group, and now the company has officially piloted its new creator marketplace based on a special invitation for product brands in the United States.

On its blog, Instagram's new creator marketplace will allow brands or businesses to find content creators they might want to contact.

To filter by gender, age, number of followers, and interests to reach creator content for your products. To do this, you can use the desktop experience in the Meta Business Suite.

What's more, you can filter creator content based on the demographics of the audience involved, as well as use filters including gender, age, interests, country and city of origin for the creator content you need.

Once you've found suitable creator content, you can start campaigning for your product by outlining the campaign overview, desired results, compensation, and other additional information related to the creator's content project.

Every message your trademark sends to content creators, it will go to the inbox of the newly created Partnership Message by Instagram. That way, creators can respond to brands and coordinate with them directly within the Instagram app.

"This is all part of our commitment to making Instagram the best place for content creators to earn a living doing what they love while helping brands find content creators to partner with," the company explains on its blog.

The announcement comes weeks after Meta boss, Mark Zuckerberg said he was testing a tool on Instagram where content creators could be paid for their content.

According to TechCrunch, Meta's view of the new tool is similar to that of the TikTok Creator Marketplace, allowing brands to find their campaigns within the app.