JAKARTA - Simon Cowell's genius in the entertainment world is undeniable. His name skyrocketed thanks to Cowell's slick role as a judge at American Idol. He is not only an ordinary judge, but also the main magnet of the singer talent search event in the United States (US).
Popularity is transformed like Cowell's big capital working on his own event. Not just being a judge. He wanted to create a talent search event that was not only filled by singers. The event can be followed by comedians.America's Got Talent (AGT), his name.
Life as a singer was never easy in the 2000s era. His talent was hard to explore, but his voice never got the opportunity to enter the recording kitchen. This phenomenon made British businessman Simon totaling.
Then he racked his brain. He went off to find the right format of the show. An event that can generate benefits and orbit the singer. Ulam's beloved pinnacle arrives. A talent search event from New Zealand entitledPopstars was adopted.
The talent search event was later modified into an event calledPop Idol (2001-2003). Totaling also invited one of his fellow music producers, Simmon Cowell as JuriPop Idol. The result was brilliant. Cowell, who is a music consultant, has a big influence on the growth and development of Idol.
Cowell can direct contestants to produce brilliant works. In fact, many of these works occupy the top of the world's music charts. Cooperation between Total and Cowell continues. Cowell was given the opportunity to be a judge in the first season of American Idol in 2002.
Cowell's presence is actually so iconic. Even if it's just a jury. Millions of television viewers around the world are looking forward to Cowell's constructive comments. His critical power amazed the whole world. Sometimes it also brings aura of hatred for Cowell's figure.
Cowell's genius did not stop. Cowell's presence further strengthens the narrative that American Idol is like a star printing machine. All because many singers were once nobody, after joining Idol became famous.
VOIR éGALEMENT:
Most potential contestants are lifted by Cowell. They were immediately contracted through the record label and skyrocketed. The instrument allows Cowell to own a company called Syco with three business lines: Syco Music, Syco TV and Syco Film.
American Idol has sparked a new trend in talent search events on television. In fact, many other talent search events around the world have emerged because they are inspired by American Idol. The event is like a star-making machine. They launched an unknown singer to become a world-class singer.
The success made American Idolejit one of the fantastic television shows. The business of searching for singing talent was valued at a peak of more than 8 billion US dollars. The income consists of sponsors, souvenirs, talent management, music sales, advertising sources, and so on," explained Mark Vocational and Thomas A. White in the book The Musician's Business and Legal Guide (2017).
Simon Cowell's success in American Idol made him complacent. His wish was never simple. He wanted to transform more than just a judge. The narrative was realized by Cowell by designing a new talent search event.
He aspires to be the person behind the presence of talent search events that not only look for singers and musicians. Cowell wants to create a talent search event that can accommodate all kinds of talents. From dancers to followers.
Cowell has taken this wish seriously. It was like adopting an event format that was once famous in England, Opportunity Knocks (1949-1990). AGT, his name. The television show appeared in June 2006. AGT was then counted as successful, even though it had not been able to beat American Idol's fame.
Initially, AGT auditions were perpetuated by producers in various cities in the US. Those who pass the audition will be allowed to appear before the jury. However, recently AGT auditions have expanded their reach. In fact, to this day auditions have used many platforms with worldwide coverage, not only in the US.
This success is proof that Cowell is a genius in the entertainment industry. He was able to mix AGT like a star printing machine. One of these genius is proven by orbiting the name of the singer from Indonesia, Princess Ariani in AGT 2023.
The AGT program has often been at the peak of popularity since its first season in 2006. All because AGT also involves the voice of the audience to determine the winner. Furthermore, AGT has transformed into a star printing machine that encourages amateurs to be famous. This is proof of AGT as a very democratic competition.
"It doesn't mean that the AGT is going smoothly. Cowell initially wanted to get involved deeper and started in England under the name British Got Talent. However, it wasn't done because of the changes in the host. Cowell also wants to be involved as a judge, but he has a problem. His contract with American Idol is still running. It was only after his contract with American Idol ended that Cowell was able to become a regular AGT judge, "explained Stuart Lenig in the book The Bizarre World of Reality Television (2017).
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